Psychology Commons^™

Multiculturalism, Colorblindness, And Prejudice: Examining How Diversity Ideologies Impact Intergroup Attitudes, David Sparkman

Graduate Theses and Dissertations

The present research examined an underlying psychological process of the effect of diversity ideologies on prejudice among Whites. In one study, I tested whether colorblindness vs. multiculturalism affected perceptions of similarity vs. difference, outgroup perspective taking, and, in turn, prejudice. Using an experimental design, 341 total White participants from both an undergraduate (n = 151) and non-student adult sample (n = 190) were randomly assigned to a standard colorblind or multicultural condition. Participants then completed various measures of perceived similarities vs. differences (visual, interpersonal), outgroup perspective taking (egocentrism, perspective-taking scenario), and prejudice (explicit racial bias, symbolic racism). Results suggest the …