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Psychology Commons

Open Access. Powered by Scholars. Published by Universities.®

Multicultural Psychology

Nova Southeastern University

2020

Social Media

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Full-Text Articles in Psychology

Listening To #2a: Applying A Qualitative Method To Twitter Dialogue, Laura Smith Ph.D., Laila Abdel-Salam Ed.M., Molly Coyne Ed.D., Courtney Mcvicar Ed.D., Divya Robin Ed.M., Randolph Scott-Mclaughlin M.A. Jul 2020

Listening To #2a: Applying A Qualitative Method To Twitter Dialogue, Laura Smith Ph.D., Laila Abdel-Salam Ed.M., Molly Coyne Ed.D., Courtney Mcvicar Ed.D., Divya Robin Ed.M., Randolph Scott-Mclaughlin M.A.

The Qualitative Report

In this article, we present a project that explored the application of an established qualitative methodology to a novel source of data: microblog postings on the social media platform Twitter, also known as tweets. In particular, we adapted Consensual Qualitative Research (CQR; Hill, Thompson, & Williams, 1997) for use in this analysis. The coinciding aim of the project was to study the cultural impasses that seemed to characterize U.S. society surrounding the 2016 presidential election. Publicly available tweets bearing the hashtag #2A were selected for examination; this hashtag indicated the user’s intention to direct the posting to the attention of …