Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 3 of 3
Full-Text Articles in Psychology
Organizational Use Of Social Networking In Employment Actions, Cameron R. Lile
Organizational Use Of Social Networking In Employment Actions, Cameron R. Lile
Masters Theses & Specialist Projects
This study examined federal court cases related to the use of social media websites (e.g., Facebook, Twitter, MySpace, LinkedIn) in various employment practices (e.g., selection, promotion, employee monitoring, layoffs). Court cases were identified using various online databases in an attempt to create an exhaustive list of cases to be used to better understand the role that social media has played in organizational settings and the legal implications of its use. The results of this study show that there were a significant number of cases involving termination and Facebook, and organizations prevailed in court significantly more than the defendant did. The …
Effects Of Online Sponsored Advertising On Consumer Attitudes, Cassidy Maksy
Effects Of Online Sponsored Advertising On Consumer Attitudes, Cassidy Maksy
Honors Projects in Marketing
Effectively utilizing persuasion techniques in advertising is essential for businesses to master in order to stay ahead of its competitors. This research project investigates the ways in which marketers advertise brands and products in the online environment, specifically on the social networking sites Twitter and Facebook. More specifically, the implementation of different techniques and credibility of sources will be examined to help gauge the effectiveness of advertisements. By utilizing the constructs of the Persuasion Knowledge Model and source credibility, the attitudes toward brands and advertisements within the online environment was tested. The goal of this research is to evaluate the …
Facebook: Social Benefit Or Social Problem?, Ana Ruiz Pardo
Facebook: Social Benefit Or Social Problem?, Ana Ruiz Pardo
2015 Undergraduate Awards
The present study investigated the impact of type of Facebook use on well-being. Participants who spent time viewing and updating their own profiles were hypothesized to report higher life satisfaction and happiness than participants who spent time viewing other people’s profiles. Self-reported Facebook use and personality trait measures were also investigated. A total of 56 female students enrolled in Psychology 1000 at Brescia University College participated in the study. Participants completed six questionnaires (personality assessment, self-esteem scale, narcissism scale, Facebook use questionnaire, satisfaction with life scale, and subjective happiness scale) and were randomly assigned to one of three conditions consisting …