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Full-Text Articles in Psychology
Social Media Influencers (Smis) In Context: A Literature Review, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy
Social Media Influencers (Smis) In Context: A Literature Review, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy
Articles
This review focused on three main areas, "Social Media Influencers (SMIs) in Context, The Impact of SMIs on Adolescents, and Consumer Behaviour in a Digital Era – Generation Z in Perspective". This article aims to further the overall understanding of SMIs and outlines the impact of SMIs on adolescents‘ lives. Thus, the main objective of this literature review is to raise awareness within the marketing field about the influence of social media influencers on adolescents and how brands promote their products and content through social media influencers. The review comprised a regular search using electronic journal databases and secondary data …
Xviii Sim Conference Presentation - Social Media Influencers (Smis) In Context: A Literature Review, Charles Alves De Castro Mr, Isobel Oreilly Dr, Aiden Carthy Dr
Xviii Sim Conference Presentation - Social Media Influencers (Smis) In Context: A Literature Review, Charles Alves De Castro Mr, Isobel Oreilly Dr, Aiden Carthy Dr
Other Resources
This review focused on three main areas, “Social Media Influencers (SMIs) in Context, The Impact of SMIs on Adolescents, and Consumer Behaviour in a Digital Era – Generation Z in Perspective.” This article aims to further the overall understanding of SMIs and outlines the impact of SMIs on adolescents’ lives. Thus, the main objective of this literature review is to raise awareness within the marketing field about the influence of social media influencers on adolescents and how brands promote their products and content through social media influencers. The review comprised a deep search using electronic journal databases and secondary data …
Effects Of Social Media On Self-Image Of Emerging Adults, Floyd M. Curry Jr.
Effects Of Social Media On Self-Image Of Emerging Adults, Floyd M. Curry Jr.
Psychology Summer Fellows
This project extends previous research on social media and self-image and focuses on the developmental phase of emerging adulthood. We measured individuals’ reports of feeling of being in the emerging adult developmental period, their self-concept clarity and ethnic identity, and their use of social media for self-presentation and comparison with others. An online questionnaire was administered to participants who were in the age group of emerging adulthood (18-25 years). Results indicate that those who were in strong agreement that this was a time of experimentation and that this was a time of feeling “in-between” had greater clarity about their self-concept; …
The Importance Of Branding In Small Businesses, Amber J. Rabie
The Importance Of Branding In Small Businesses, Amber J. Rabie
Senior Honors Theses
The Land of Milk & Honey Farm exists to provide quality food produced in facilities that practice good stewardship to the Earth. It is a small business devoted to loving, careful stewardship and the production of quality goods. The mission of The Land of Milk & Honey is to combine traditional farming practices with a sustainable and environment-friendly approach to agriculture. It aims to provide customer satisfaction by being respectful and responsible over animals and the earth, and by producing quality products. To reach this objective, the farm intends to educate consumers and provide an alternative source for truly farm-fresh …
Organizational Use Of Social Networking In Employment Actions, Cameron R. Lile
Organizational Use Of Social Networking In Employment Actions, Cameron R. Lile
Masters Theses & Specialist Projects
This study examined federal court cases related to the use of social media websites (e.g., Facebook, Twitter, MySpace, LinkedIn) in various employment practices (e.g., selection, promotion, employee monitoring, layoffs). Court cases were identified using various online databases in an attempt to create an exhaustive list of cases to be used to better understand the role that social media has played in organizational settings and the legal implications of its use. The results of this study show that there were a significant number of cases involving termination and Facebook, and organizations prevailed in court significantly more than the defendant did. The …
Effects Of Online Sponsored Advertising On Consumer Attitudes, Cassidy Maksy
Effects Of Online Sponsored Advertising On Consumer Attitudes, Cassidy Maksy
Honors Projects in Marketing
Effectively utilizing persuasion techniques in advertising is essential for businesses to master in order to stay ahead of its competitors. This research project investigates the ways in which marketers advertise brands and products in the online environment, specifically on the social networking sites Twitter and Facebook. More specifically, the implementation of different techniques and credibility of sources will be examined to help gauge the effectiveness of advertisements. By utilizing the constructs of the Persuasion Knowledge Model and source credibility, the attitudes toward brands and advertisements within the online environment was tested. The goal of this research is to evaluate the …
Facebook: Social Benefit Or Social Problem?, Ana Ruiz Pardo
Facebook: Social Benefit Or Social Problem?, Ana Ruiz Pardo
2015 Undergraduate Awards
The present study investigated the impact of type of Facebook use on well-being. Participants who spent time viewing and updating their own profiles were hypothesized to report higher life satisfaction and happiness than participants who spent time viewing other people’s profiles. Self-reported Facebook use and personality trait measures were also investigated. A total of 56 female students enrolled in Psychology 1000 at Brescia University College participated in the study. Participants completed six questionnaires (personality assessment, self-esteem scale, narcissism scale, Facebook use questionnaire, satisfaction with life scale, and subjective happiness scale) and were randomly assigned to one of three conditions consisting …
Like Or Dislike: The Emotional Toll Of Being On Facebook, Lauren N. Weathers
Like Or Dislike: The Emotional Toll Of Being On Facebook, Lauren N. Weathers
Masters Theses & Specialist Projects
The current study examined the relationship between affect changes or lack thereof when one logs onto Facebook or Yahoo!. Facebook was specifically chosen for examination in the current study due to its widespread use, its vast effect on society, and its unique features that allow users to obtain information and have social interaction at the same time. Yahoo! served as a control due to the fact that it is a highly popular site that has similar features of Facebook without having the social functions. Both sites allow users to observe news that is pertinent and of interest to them and …