Models and Methods Commons^™

Socially-Mediated Internet Surveys (Smis): Recruiting Participants For Online Experiments, Erin C. Cassese, Leonie Huddy, Todd K. Hartman, Lilliana Mason, Christopher R. Weber

Todd K. Hartman

Socially-Mediated Internet Surveys (SMIS) is a new method to obtain web-based, adult samples for experimental political science research. SMIS targets central figures in online social networks to help recruit participants, who visit their websites. We present data from six samples collected using the SMIS method and compare them to those gathered by other sampling approaches such as Amazon’s Mechanical Turk. While not representative of the general adult population, our SMIS samples are significantly more diverse than undergraduate convenience samples, not just demographically but also politically. Moreover, we also discuss how the SMIS approach can be used to target special subpopulations …