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Bilingual Typography: Study Of The Linguistic Landscape Of Jeddah, Kingdom Of Saudi Arabia, Shayna Tova Blum

Faculty and Staff Publications

Abstract: With the rise of globalization and the spread of Western culture across the globe, the use of English as an “international” language is often represented in bilingual and multilingual typographic signage. Throughout the Middle East North Africa and the Gulf region, the integration of Arabic and Latin letterforms is commonly viewed within the signage of storefronts, street signs, advertising billboards, and informational materials. This paper explores the use of bilingual/multilingual typography within the linguistic landscape of Jeddah, Saudi Arabia.