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Fresa Style In Mexico: Sociolinguistic Stereotypes And The Variability Of Social Meanings, Rebeca Martinez Gomez

Linguistics ETDs

This dissertation examines the flexibility in the social meanings of sociolinguistic stereotypes and how linguistic and non-linguistic information affect these meanings. The investigation consists of four empirical studies surrounding the case of fresas in Mexico –members of the upper class that are perceived as using a unique linguistic style.

Study 1 investigates the linguistic and non-linguistic characteristics associated with the fresa stereotype. Through a qualitative analysis of 64 webpages and 3 performances of the style, it is shown that fresasare perceived as the counterpart of another construct, nacos,and that their linguistic style is linked to English due to …