Applied Linguistics Commons^™

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …

Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …

Beyond Reading: Developing Foreign Language Literacy Through Literature, Kate Paesani

Kate Paesani

No abstract provided.

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.

Exploring The Boundaries: Attitudinal Autonomy In Healthcare Interpreting, Maria A. Aguilar-Solano

Maria Aguilar-Solano

Patients who visit hospitals on the southern coast of Spain range from social immigrants such as tourists and EU expatriate residents to economic immigrants from less developed countries. Both groups have in common their lack of ability to communicate in Spanish. However, while for the first group qualified interpreters are easily accessed, for the second there is a lack of them. As a result, healthcare interpreters must deal with many different agents and an ever-changing social context as regards the power relations that are constantly emerging between doctors and patients. This divergence affects the way interpreters are perceived by healthcare …

Acquisition Of Spanish Gender Agreement In Two Learning Contexts: Study Abroad And At Home., Christina Isabelli

Scholarship

The goal of this study is to describe the acquisition rate for gender acquisition in Spanish and to show whether individual variability and language contact may affect this rate. The participants were intermediate second language Spanish (first language English) learners in the study abroad and at-home contexts over a 4-month period. The participants received grammaticality judgment tests coded for morphological class of the modified noun as well as attributive and predicative adjectives. Data were also collected on social behavior and language contact in Spanish and English in order to explain data outcome. The findings suggest that no difference exists between …

Rethinking Language Contact, Maria Eugenia De Luna Villalón

Maria Eugenia De Luna Villalón

You can find here an overview of my thesis research project, related to the topic of Multilingual Language Education.

Acquisition Of Spanish Gender Agreement In Two Learning Contexts: Study Abroad And At Home, Christina Isabelli

Christina Isabelli