Scholarly Communication Commons^™

The Importance Of Marketing And Total Quality Management In Libraries, Rajashekhar D. Kumbar

E-JASL 1999-2009 (Volumes 1-10)

Introduction

Herb White, states in Library Journal, “... it should be fairly clear that librarians do not market and that they never have marketed.” He concludes, “What we need to tell people is not how wonderful our public libraries are but rather how wonderful they could be. The awakening of these dreams is the purpose of marketing” (Besant & Sharp, 2000). Since the 1960’s, the most widely taught marketing concept was the marketing mix theory: the 4Ps (product, price, place and promotion)—so clean, so neat, so inappropriate for libraries. Marketing theory cannot always be so succinctly described since relationships …

The Empowering Role Of Enterprise Information Portals In Knowledge Management, Alireza Hejazi

E-JASL 1999-2009 (Volumes 1-10)

Abstract

The increasing role of enterprise information portals (EIPs) in different applications of information, including knowledge management (KM), makes it a necessity to elaborate the issue in a more serious and scientific way. The contribution and role that these kinds of portals have in empowering KM provide a theoretical framework through which to offer a conceptual basis for present and future KM trends. So the main purpose of this article is to organize theoretical concepts discussed on EIPs in a summarized manner and provide a conceptual context for thinking and working on them. It should be noted that the perspective …

Clinical Librarianship (Cl): A Historical Perspective, Evaliga Lappa

E-JASL 1999-2009 (Volumes 1-10)

Introduction

A number of previous studies have collected data on a hospital’s use of databases and the librarian’s role in the process. These studies express common themes and suggest activities for librarians wishing to promote the use of new technologies.

The first theme: While it seems clear that some physicians are competent and satisfied users of new computer search systems, many more, unfortunately, are unaware of the potential time saving features and powerful search capabilities of their search systems. Health sciences librarians have been advocating the use of indexes and abstracts for as long as these products have been available. …

If It Ain't Broke ... : Changing Search Philosophies, John M. Weiner

E-JASL 1999-2009 (Volumes 1-10)

Abstract

This study employs simulation analyses to determine the consequences of two search philosophies. The first is called the a posteriori approach and involves terms selected arbitrarily by the user without knowledge of the specific content of the documents. The second is the a priori approach and involves terms selected because the user knows that the author employed those exact terms in describing his/her findings. Further, the authors' combinations of these terms would be known. The results of simulation studies show that the a posteriori approach was comparable to a random walk. If the need to correctly identify documents was …

Language-Related Open Archives: Impact On Scholarly Communities And Academic Librarianship, Jung-Ran Park

E-JASL 1999-2009 (Volumes 1-10)

The evolution of new forms of scholarly communication since the advent of Web technology has brought unprecedented opportunities for potential global connection among the rapidly growing number of electronic repositories among scholarly communities. Under the open archive infrastructures, scholarly resources that had been invisible to Web search engines and thus afforded limited dissemination and access are now becoming increasingly visible with speedy and wide distribution. This paper addresses the emergent issues and challenges faced by academic librarians: participation in archiving, organization, and preservation of open repositories; integration of Web-based repositories into traditional collections; and mediation and direction of academic users …

Nigerian University Libraries And The Challenges Of Globalization: The Way Forward, L. A. Ogunsola

E-JASL 1999-2009 (Volumes 1-10)

Abstract

The main aim of this paper is to examine the importance, implications, and opportunities opened to Nigerian libraries in the current Information Age as related to the concept of globalization. This paper shall attempt to address possible areas of importance and advantages that can propel Nigerian universities and their libraries into being a respective player in the global IT revolution and enhance their status in what is now widely called as Global Village. This paper stresses the necessity for Nigerian universities to be part of the new and emerging technologies which are challenging the traditional process of teaching and …

An Analysis Of Entry-Level Librarian Ads Published In American Libraries, 1982-2002, Claudene Sproles, David Ratledge

E-JASL 1999-2009 (Volumes 1-10)

Much discussion has taken place in the literature over the difficulty finding qualified candidates to fill vacancies within libraries. Emphasis has been placed on recruitment, internships, scholarships, and other partnerships by library science schools and libraries to attract new people to the profession. Even so, applicant pools are dwindling [Simmons-Welburn and McNeil, 2004] and many institutions have been forced to rewrite job ads after initial postings to locate a qualified candidate. Factors hindering vacancy searches include:

• Graying of the profession, “Thousands of librarians will be retiring in the next ten years” [Simmons-Welburn and McNeil, 2004]
• Budget constraints/less positions [Bureau of …

University Library Partnerships: Promoting Economic Development, J. Cory Tucker

E-JASL 1999-2009 (Volumes 1-10)

Abstract

The article discusses an innovative partnership at the University of Nevada, Las Vegas (UNLV). The collaborative project involves the UNLV Libraries and the Nevada Small Business Development Center, which is affiliated with the College of Business. The partnership was created to assist the University's goal of promoting economic development in the Las Vegas and Southern Nevada region.

Independence Of Nations And The Role Of Libraries: The American Library System As The Stakeholder For Freedom Of Information, Lana Zink

E-JASL 1999-2009 (Volumes 1-10)

Abstract

The nations of the world community are independent of each other. There is no higher authority to bring together like and unlike nations for the betterment of world order. Each nation stands alone. It is realized, even in America, that international affairs dictate there is no one moral code common to all people and to all governments of the world. Political order in the world community depends upon an independence of nations, but an independence that recognizes a moral, reasoned mind. The so-called American library system plays a role in the assurances toward tempered, human behavior at the international …

A First In Africa: Implementation Of Metalib And Sfx At The Cape Technikon Library, Deborah Becker

E-JASL 1999-2009 (Volumes 1-10)

Abstract

The Cape Technikon was the first member of the CALICO consortium of five academic libraries in the Western Cape, South Africa to implement Metalib and SFX technology.

Metalib is a library portal that enables users to search multiple database sources simultaneously, while SFX provides “context-sensitive” linking. This article examines local technical and staffing issues, managing the implementation process using the traditional African principles of ubuntu and batho pele (putting “people first”), and the marketing campaign leading to the final launch of the product.

The use of questionnaires at various stages of the implementation process to evaluate users’ opinions and …

The Next Step In Scholarly Communication: Is The Traditional Journal Dead?, Jeanne Galvin

E-JASL 1999-2009 (Volumes 1-10)

Electronic journals have been applauded as a solution to the serials pricing crisis, a step toward environmentally responsible behavior and a means for scholars to expedite and expand their modes of communication. On the other hand, until fairly recently some scholars regarded electronic journals as ephemeral and inaccessible to all but the technologically proficient. As rising prices force libraries to cancel subscriptions each year and publication delays slow scholarly communication and academic careers, electronic journals seem to offer some promise. The article will review the recent advances made by electronic journals and the current challenges remaining for scholarly communication.