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Collection Development and Management Commons™
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Full-Text Articles in Collection Development and Management
Optimizing Library Marketing With Shorturls, Kimberly Abrams, Junior Tidal
Optimizing Library Marketing With Shorturls, Kimberly Abrams, Junior Tidal
Publications and Research
In this study, researchers observed the impact of various promotional materials, such as print flyers, social media, email, and other web platforms, to market three electronic resources at a mid-sized, urban, commuter college academic library. Links to article databases were shortened and then tracked through a link shortening tool, which were observed over a two month period. The results created a data-driven picture of users’ promotional preferences, highlighting strengths, areas for improvement, and best practices in marketing e-resources. These best practices can be implemented at other libraries and the study methodology can be applied to other institutions tailoring their promotional …
Say You Want A Renovation: Using Instagram To Document A Library Renovation At Lehman College, John P. Delooper, Michelle Ehrenpreis
Say You Want A Renovation: Using Instagram To Document A Library Renovation At Lehman College, John P. Delooper, Michelle Ehrenpreis
Publications and Research
This paper discusses how the Leonard Lief Library at Lehman College is documenting its renovation via the social media platform Instagram. It discusses the origin of project, why we chose Instagram and how we chose to highlight that social media platform on our Library’s web page. We explain what choices we have made and what strategies we chose to effectively document the renovation. We also discuss the challenges we have encountered, and how we overcame those challenges to reach student audiences in new and engaging ways.
Twitter: A Collection Development Discovery Tool For And By The People, Daisy V. Domínguez, Steven Ovadia
Twitter: A Collection Development Discovery Tool For And By The People, Daisy V. Domínguez, Steven Ovadia
Publications and Research
The article discusses the use of Twitter as an identification tool for both print and online collection development material.