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Full-Text Articles in Collection Development and Management
Optimizing Library Marketing With Shorturls, Kimberly Abrams, Junior Tidal
Optimizing Library Marketing With Shorturls, Kimberly Abrams, Junior Tidal
Publications and Research
In this study, researchers observed the impact of various promotional materials, such as print flyers, social media, email, and other web platforms, to market three electronic resources at a mid-sized, urban, commuter college academic library. Links to article databases were shortened and then tracked through a link shortening tool, which were observed over a two month period. The results created a data-driven picture of users’ promotional preferences, highlighting strengths, areas for improvement, and best practices in marketing e-resources. These best practices can be implemented at other libraries and the study methodology can be applied to other institutions tailoring their promotional …
Optimizing Kbart Guidelines To Restore Perpetual Access, Kelly M. Blanchat
Optimizing Kbart Guidelines To Restore Perpetual Access, Kelly M. Blanchat
Publications and Research
After experiencing a 25-percent decrease in the collection budget, the Queens College Libraries (QCL) faced losing electronic journal content with cancellations to Big Deal licensing agreements. By using tools such as Serials Solutions, Ex Libris SFX and Microsoft Excel, the library was able to optimize KBART guidelines to analyze and restore journal titles under perpetual access licensing clauses. The implemented workflow mirrored the process to create “Big Deal” renewal spreadsheets at Springer Science + Business Media.
Where Roads Meet: Electronic Resources And The Current Information Management Climate, William M. Blick
Where Roads Meet: Electronic Resources And The Current Information Management Climate, William M. Blick
Publications and Research
Information management is in flux. Electronic resources are now an essential aspect of Library operations. This presentation was designed to explain the role of electronic resources in an academic library. It traces the "life-cycle" of electronic resources and how the implementation of these resources is determined.