Collection Development and Management Commons^™

Promotional Effectiveness Of Indonesia's Ministry Of Finance Library, Saiful Afidhan

Jurnal Ilmu Informasi, Perpustakaan dan Kearsipan

This research discusses Indonesia’s Ministry of Finance Library’s promotional effectiveness in making users intrigued to utilize the library. This study aims to discover the library’s promotional effectiveness level based on overall promotional mix concepts consisted of six sub-variables. Those six sub-variables include personal selling, advertising, sales promotion, public relation and publicity, learning materials, and corporate design sub-variables. It is quantitative research by using a survey method. The survey was conducted on 100 respondents with a convenience sampling technique. Research results showed that promotional efforts done by the library were considered effective with a score of 79.28%. The highest score lied …