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Full-Text Articles in Library and Information Science
Using A Blog And Social Media Promotion As A Collaborative Community Building Marketing Tool For Library Resources, Alyson Vaaler, Steve Brantley
Using A Blog And Social Media Promotion As A Collaborative Community Building Marketing Tool For Library Resources, Alyson Vaaler, Steve Brantley
Faculty Research & Creative Activity
PurposeThe purpose of this report is to explain the process of how Booth Library developed an online Wordpress blog in order to market physical and electronic resources in the library’s collection. This report looks at specific tools that are used to maintain the blog and sample topics that the blog covers.DesignWordPress software was installed on library servers, making the blog a cohesive part of the library’s website. A PHP script called “List It!” was developed in order to produce book lists with cover images from a list of scanned library barcodes. After the book lists are inserted into blog posts, …