Library and Information Science Commons^™

Visibility, Promoting, And Marketing Of Electronic Reference Books In Academic Libraries, Viki Stoupenos, Christine E. Woods

The Southeastern Librarian

Are electronic reference books visible in academic libraries? A survey administered to librarians at colleges and universities in the southern United States is used to ascertain the presence and promotion of electronic reference books in academic libraries. Findings reveal that electronic reference books are not as visible in academic libraries (both online and in library buildings) as traditional print reference is. Librarians surveyed indicate they promote electronic reference books more than print reference books. To gain an understanding of what needs more marketing, librarians should examine usage statistics. Librarians should employ a variety of ways to market and promote electronic …

Academic Libraries And Athletics Programs: The Current State Of Select Marketing And Development Partnerships, A. Blake Denton

The Southeastern Librarian

In 2019, this author published a literature review that identified and described 35 partnerships between academic libraries and athletics departments at higher education institutions in the United States, 20 of which were established for library marketing and development purposes. Most of these marketing and development arrangements were forged over a decade ago and the literature documenting them is pri-marily dated. Furthermore, multiple questions were raised about the nature of this type of partnership and the specific terms and conditions of many of these arrangements are not addressed in the known body of literature. In addition to published sources, the present …

The Facebook Frontier: Harnessing The Power Of Facebook Live, Christine A. Anderson

South Carolina Libraries

Facebook Live offers librarians the opportunity for ongoing engagement with their community, even during a pandemic. During the COVID-19 quarantine, community organizations of all types used the site to continue to connect with their community. Kimbel Library used the social media platform to hold virtual versions of annual face-to-face events and create reference education for students and faculty. While there is no replacing the dynamics of face-to-face interaction with patrons, Facebook Live offers opportunity for continued safe social contact. It also is a “safe” place for less outgoing patrons to attend or even participate in library events they would not …

Nothin' To It But To Do It! Simple And Effective Outreach To Faculty, Jillian Collier

South Carolina Libraries

This paper is a summary of a poster presentation, originally presented at the 2019 Annual Conference of the SCLA, which described a simple and effective method for outreach to faculty, encouraging them to schedule library instruction. Such a method can be used to improve communication with faculty and grow a library instruction program.

E-Content In A Flash: Delivering Digital Resources To Patrons Using Nfc Technology, Christopher M. Jimenez, Barbara M. Sorondo

Athenaeum: Scholarly Works of the FIU Libraries Faculty and Staff

Near Field Communication (NFC) technology is a short-range, wireless communication technology that transfers data between two chips while they remain in close proximity with one another.

We applied NFC technology across the library and campus in a variety of contexts to promote digital resources, collections, and services. Our @FIULibraries: Tap, Scan, Read project marries digital resources with physical objects, allowing library users to access digital materials and information in a flash. The project has evolved into a multifaceted endeavor that includes smart posters, e-resource cards, a course reserves binder, library displays, and wayfinding tools. Project details are available in our …

Best Practices For The Collection Of Feedback From Campus Constituents Utilizing Campus And Community Partners, Maggie Mason Smith, Jessica L. Serrao, C. Lili Klar, Deanna Mcentire, Anne Grant, Gabriel Israel

Collaborative Librarianship

The Clemson Libraries Campus Feedback Task Force was created to collect feedback from a broad sample of campus constituents. This article outlines the Task Force’s approach and how the group effectively succeeded at the given charge. Seven Libraries employees, each with diverse expertise and a collaborative and supportive mentality, worked together to break down tasks and assign responsibilities based on members’ strengths, identifying and relying on outside partners as needed. This article will discuss the importance of collaboration within a library Task Force on a project that required skills in online and face-to-face campus interactions by examining the composition of …

Why Can’T We Be Friends? Examining The Benefits And Challenges Of Maintaining Your Friends Of The Library, Maureen Rust, Julia Stringfellow

Collaborative Librarianship

One of the most fruitful collaborative relationships a library can have is with its Friends of the Library organization, providing that group is vibrant and progressive. This article provides insight into the history of the Friends of the Library group at a regional comprehensive university since its founding in 1962 to nearly becoming defunct in 2015. The steps taken in the transformation of the Friends of the Library since then from an inactive group with no clear direction, to a robust organization with an active board who have identified goals and strategies for successful library advocacy are described. The work …

Play Time: Why Video Games Are Essential To Urban Academic Libraries, Christina Boyle

Urban Library Journal

Although there is still some hesitance to accept video games as valuable materials for academic library collections, there is a growing body of research which proves that they are highly beneficial to these institutions. The current conversation indicates that video games are useful to academic libraries, but there are no discussions of their essential role within urban library collections. In this paper, it is my contention that video games are not only advantageous to urban academic libraries, but are indisputably necessary as well. Video games are both effective community builders and catalysts for increased awareness and usage of library sources …

Review Of Start A Revolution: Stop Acting Like A Library, Philip Shackelford

Journal of Contemporary Archival Studies

Start a Revolution: Stop Acting Like a Library is a convenient and thought-provoking manual for libraries and other cultural institutions interested in enhancing their community presence and marketing efforts. Technology Director Ben Bizzle offers insights gained from experience, marketing results, and other individuals who contribute appendices on related topics.

Building Community: Synergy And Empowerment Through Staff Development And Marketing In A Small Rural Academic Library, Bethany Wilkes, Jennifer Ward

Collaborative Librarianship

This paper presents two collaborative programs at a small academic library that leverage the insights, engagement, and interests of our most important asset: our staff. Two new library committees, the Staff Training Advisory Group and the Marketing Team, extended planning, accountability, and partnerships to paraprofessional staff members. The onset and associated activities of these two committees yielded not only direct results in terms of staff training programs and marketing initiatives, but also resulted in creating a more collaborative culture and shared purpose in our library. This paper examines how the overlap of these two committees created a convergence that …

Successful Liaison Marketing Strategies For Library Instruction: The Proof Is In The Pudding, Jamie M. Graham

The Southeastern Librarian

There are many tried and true forms of marketing libraries today. Networking, emailing, calling, and requesting an audience with a department are all common practices. The key to successfully utilizing these practices in your liaison areas is persistence.