Open Access. Powered by Scholars. Published by Universities.®

Library and Information Science Commons

Open Access. Powered by Scholars. Published by Universities.®

Marketing

Discipline
Institution
Publication Year
Publication
Publication Type
File Type

Articles 1 - 30 of 247

Full-Text Articles in Library and Information Science

Implementing And Marketing Diversity, Equity And Inclusion Practices And Resources: Creating The E‐Buzz!, Essraa Nawar, Kristin Laughtin-Dunker Apr 2024

Implementing And Marketing Diversity, Equity And Inclusion Practices And Resources: Creating The E‐Buzz!, Essraa Nawar, Kristin Laughtin-Dunker

Digital Initiatives Symposium

Leatherby Libraries Librarians are committed to supporting and promoting diversity, equity, and inclusion for students, faculty, researchers, and staff. We demonstrate this commitment holistically through the provision of all resources and services in support of teaching, learning, and research. Our goal is to reduce obstacles to accessing diverse research resources, services, learning, and engagement through educational outreach in order to raise awareness of diversity related issues.

In 2020, Library administration selected a Diversity and Outreach librarian that was charged with creating a comprehensive Diversity, Equity and Inclusion (DEI) and Outreach plan. As a result, a number of practices and initiatives …


Marketing Of Library Services As Determinant For Undergraduates Patronage In Oghara Polytechnic Library Delta State, Nigeria, Eruviheme Patrick Chukwumawe, Ejiakor Chika Chinonso, Oluchi Juliet Nwagu, Onyedikachi Patience Azubuike Sep 2023

Marketing Of Library Services As Determinant For Undergraduates Patronage In Oghara Polytechnic Library Delta State, Nigeria, Eruviheme Patrick Chukwumawe, Ejiakor Chika Chinonso, Oluchi Juliet Nwagu, Onyedikachi Patience Azubuike

Library Philosophy and Practice (e-journal)

Abstract

The study investigated marketing of library services as a determinant for undergraduate’s patronage in Oghara Polytechnic library in Delta State, Nigeria. The study adopted a descriptive survey research design using questionnaire as instrument for data collection. The population of the study consists of 31 library staff at the Oghara polytechnic library. A total of 31 questionnaires were distributed only 25 were retrieved. Data collected were analyzed using descriptive statistics mean and percentage mean score of 2.5 and above. The study revealed that the needs for marketing library and information services in Oghara polytechnic libraries is keeping the clients in …


Marketing Techniques And Skills Required By Librarians For The Promotion Of Library Services And Resources Utilization In Academic Libraries In Nigeria: The 21st Century Perspective, Enite Anita Urhefe-Okotie May 2023

Marketing Techniques And Skills Required By Librarians For The Promotion Of Library Services And Resources Utilization In Academic Libraries In Nigeria: The 21st Century Perspective, Enite Anita Urhefe-Okotie

Library Philosophy and Practice (e-journal)

The library profession is in a period of change. Moving from conventional library practices and services to the modern technology and tools based sources and services, created changes in the roles they play. To provide more and more innovative services and to cope with the changing scenario of the library and its services has forced library professionals to equip themselves with better skills for their survival. This paper discussed three requisite skills, for librarian to function in the 21st century, in marketing of library services and resources for optimal utilization. And these are categorized as Professional, Technical, & Personal …


Visibility, Promoting, And Marketing Of Electronic Reference Books In Academic Libraries, Viki Stoupenos, Christine E. Woods May 2023

Visibility, Promoting, And Marketing Of Electronic Reference Books In Academic Libraries, Viki Stoupenos, Christine E. Woods

The Southeastern Librarian

Are electronic reference books visible in academic libraries? A survey administered to librarians at colleges and universities in the southern United States is used to ascertain the presence and promotion of electronic reference books in academic libraries. Findings reveal that electronic reference books are not as visible in academic libraries (both online and in library buildings) as traditional print reference is. Librarians surveyed indicate they promote electronic reference books more than print reference books. To gain an understanding of what needs more marketing, librarians should examine usage statistics. Librarians should employ a variety of ways to market and promote electronic …


Marketing Of Information Services In Medical Libraries Of Public Universities In North West Zone Of Nigeria, Mudassir Abubakar Abule Apr 2023

Marketing Of Information Services In Medical Libraries Of Public Universities In North West Zone Of Nigeria, Mudassir Abubakar Abule

Library Philosophy and Practice (e-journal)

The study examined the marketing of information services in Medical Libraries of Public Universities in the North-West zone of Nigeria. The objectives of the study are to identify the major services provided by the medical libraries and how to improve them. An explanatory sequential mixed method was used. The study involved medical libraries of four public Universities in the zone. A sample of 365 numbers of students and 4 numbers of heads f medical libraries were chosen for the study. Surveys, questionnaires, interviews and observation schedules were used as instruments for data collection. The findings reveal that current information services, …


Current Prospects And Practices Of Social Media To Market Library Sources And Services: A Case Of Selected University Libraries Of Pakistan, Anwar Muhammad Mr, Tang Zhiwei Dr Apr 2023

Current Prospects And Practices Of Social Media To Market Library Sources And Services: A Case Of Selected University Libraries Of Pakistan, Anwar Muhammad Mr, Tang Zhiwei Dr

Library Philosophy and Practice (e-journal)

Purpose: the prime purpose of this research study is to investigate the application of social media in the marketing of library sources and Services in the university libraries of Pakistan.

Research Design/Methodology/approach: Data were gathered using a survey method and a quantitative research methodology. The Pakistani university librarians were the source of the data, which was gathered both offline and online. With the aid of SPSS and other analysis software, 100 valid responses in all have been examined.

Findings: the Research findings revealed that university librarians of Pakistan are well aware of the very application of social media in the …


Contemporary Strategies In Marketing E-Resources Amongst Selected Technical University (Tu) Libraries In Ghana, Stephanie Owusu Ansah Mrs, Michael Oppong Mr., Maxwell Kwame Agbeli Mr. Apr 2023

Contemporary Strategies In Marketing E-Resources Amongst Selected Technical University (Tu) Libraries In Ghana, Stephanie Owusu Ansah Mrs, Michael Oppong Mr., Maxwell Kwame Agbeli Mr.

Library Philosophy and Practice (e-journal)

The study examined Contemporary strategies in marketing e-resources amongst selected Technical Universities (TUs) in Ghana. 62 respondents were respectively drawn from all three selected Technical Universities ie Kumasi Technical University, Tamale Technical University, and Takoradi Technical University. Given that the population from the three TUs library staff was small, no sampling had to be done. The investigator sent out 62 questionnaires to the three TUs and received 39 responses representing 63 %. A descriptive survey design was employed to acquire data from the selected Technical University (TUs) libraries. Analysis of the data gathered was carried out using bar charts, pie …


Performance Expectancy And Use Of Social Media For Marketing By Staff Of Selected Publishing Firms In South-West, Nigeria, Osarobu E. Igudia Dr, Solomon Tosin Ogunsina Mr Apr 2023

Performance Expectancy And Use Of Social Media For Marketing By Staff Of Selected Publishing Firms In South-West, Nigeria, Osarobu E. Igudia Dr, Solomon Tosin Ogunsina Mr

Library Philosophy and Practice (e-journal)

Social media are platforms through which people of the different networks create, share and exchange information, ideas and also market products such as books in a virtual community. They are instruments for communication that do not just pass information but interact with customers. Since many benefits are derivable from the use of social media for marketing, it becomes imperative to investigate how book marketers use social media to achieve the objectives of their organisations. This study adopted a descriptive research design of correlational type. The population of the study was 212 marketing and sales staff of selected publishing firms. The …


Using Social Media Platforms To Enhance Marketing Of Library Services By Staff At Hamu Mukasa Library, Uganda Christian University, Mukono., Mayira Kizito, Nina Olivia Rugambwa, Vivian Kansiime Mar 2023

Using Social Media Platforms To Enhance Marketing Of Library Services By Staff At Hamu Mukasa Library, Uganda Christian University, Mukono., Mayira Kizito, Nina Olivia Rugambwa, Vivian Kansiime

Library Philosophy and Practice (e-journal)

The study focused on use of social media platforms by library staff to market library services at Uganda Christian University, Mukono. The study objectives included; to identify the types of library services offered by the library, social media used in marketing library services and challenges faced by library staff. The study adopted a case study research design. The study population consisted of 12 library staff who were selected purposively. Data was collected using in-depth interviews and observation methods and was analyzed qualitatively using content and thematic analysis. The study findings revealed that both traditional and online library services were provided …


Dashboard Confessional: Moving Behind-The-Scenes Metrics To The Spotlight, Steven Moore Nov 2022

Dashboard Confessional: Moving Behind-The-Scenes Metrics To The Spotlight, Steven Moore

Medical Institutional Repositories in Libraries (MIRL)

Now in its fourth year as an institutional repository, Henry Ford Health's Scholarly Commons has hit its stride, gaining more internal and external readers than ever before. This spring I created and executed a marketing campaign to showcase to Henry Ford Health medical education and hospital leadership the tools in Scholarly Commons that are available to track scholarly activity and promote their research. A primary focus is the repository dashboard, a behind-the-scenes look at usage metrics on a specific department's authors and their works. In this lightning talk I will share my campaign strategy, the tools I used to create …


Marketing Of Library And Information Product And Services: Study Of Special Libraries Of Karachi, Hafiz Muhammad Huzaifa, Naweed E. Sehar Oct 2022

Marketing Of Library And Information Product And Services: Study Of Special Libraries Of Karachi, Hafiz Muhammad Huzaifa, Naweed E. Sehar

Library Philosophy and Practice (e-journal)

Marketing and advertising are essential for expanding awareness of library product and services. Special libraries have an assortment of difficulties in marketing library and information product and services due to quickly changing media advancements, expanded user demands, competitions from other data sources like the web, and diminished library financial plan. The focal point of this study was on the promoting view of LIS Professionals working in Karachi's special libraries, likewise centered on marketing procedures for library and data items and services. The Research was restricted to Special libraries of Karachi. The study was directed utilizing a quantitative methodology and an …


Marketing Of Library Products And Services: A Theoretical Analysis, Shashikumar Hatti, Satishkumar Naikar, Sayed Ahemd Inamdar Oct 2022

Marketing Of Library Products And Services: A Theoretical Analysis, Shashikumar Hatti, Satishkumar Naikar, Sayed Ahemd Inamdar

Library Philosophy and Practice (e-journal)

The creation of libraries and information centres reflects the realization that marketing of information products and services is a crucial component of administration, particularly for readers' expected levels of satisfaction. Taking this into consideration, the study outlines all the procedures and tactics that may be used when selling information products and services. Additionally, it looks into the intent, viability, and actual application of Web 2.0 in the marketing and promotion of library resources and services. The idea of marketing does not come to mind when we think of library operations. But because of the literature's explosive expansion and the widespread …


The Handy Ir Manager: A Toolkit For Recruitment, Intake, And Promotion, Melody Herr, Jessica Kelly, Cedar C. Middleton Apr 2022

The Handy Ir Manager: A Toolkit For Recruitment, Intake, And Promotion, Melody Herr, Jessica Kelly, Cedar C. Middleton

University Libraries Teaching and Learning

You seek fresh strategies for recruiting new collections for your institutional repository (IR). You strive to improve intake workflows and expedite metadata creation for hosted collections. You wonder how to attract users to repository content. If you see yourself in any – or all – of these scenarios, come to this session for inspiration and practical tools.

The Scholarly Communications team will present successful strategies that we’ve developed at the University of Arkansas for recruitment, intake, and promotion, using examples from our work with research centers and student journals.


Libraries For All: The Place Of Advocacy And Marketing In Promoting Library Services To Disadvantaged Groups., Ejike Udensi Igwebuike Dr., Kingsley Tochukwu Ihejirika Dr, Marcus Carsimir Onah Dr. Mar 2022

Libraries For All: The Place Of Advocacy And Marketing In Promoting Library Services To Disadvantaged Groups., Ejike Udensi Igwebuike Dr., Kingsley Tochukwu Ihejirika Dr, Marcus Carsimir Onah Dr.

Library Philosophy and Practice (e-journal)

Libraries exist to meet its user’s basic needs for information by acquiring and organizing information resources, creating enabling environment and providing adequate services to users. Once users’ needs, future trends and resources available have been established, the librarian is in a position to plan the marketing objectives, the resources to be used, the place and the time scale of the operation and the strategies required in achieving them. Information professionals must therefore understand that it is essential to actively advocate and market their services. Library advocacy and marketing is critical for any information professional in order to spread the word …


Marketing Of Library And Information Services In Two Medical Institutions In Lagos State, Nigeria, Helen Olubunmi Akinade, Adeyemi Adewale Akinola Feb 2022

Marketing Of Library And Information Services In Two Medical Institutions In Lagos State, Nigeria, Helen Olubunmi Akinade, Adeyemi Adewale Akinola

Library Philosophy and Practice (e-journal)

The study assess the impact of marketing strategies in two medical institutions in Lagos State. It provides a direct test of applicability of marketing strategies that would enhance better services for the benefit of library patrons in a competitive and technologically driven environment. Data was collected from two libraries selected for this study. A total of 25 questionnaires were distributed to professionals in the two libraries. Returned questionnaires were analyzed with the Statistical Package for Social Sciences (SPSS). The result shows that majority of the respondents strongly agreed with the statement indicating positive attitude towards marketing, while very few respondents …


Propuesta De Un Plan De Mercadeo Para La Biblioteca Pública Del Deporte Nemesio Camacho El Campin, Paula Andrea Barrios Ospina Jan 2022

Propuesta De Un Plan De Mercadeo Para La Biblioteca Pública Del Deporte Nemesio Camacho El Campin, Paula Andrea Barrios Ospina

Sistemas de Información, Bibliotecología y Archivística

La investigación aborda una propuesta de plan de mercadeo para ser implementada en la biblioteca pública del Deporte Nemesio Camacho El Campín, en la que se pretende dar a conocer la existencia de la biblioteca, por ende, se desarrolla estrategias que fortalecen los procesos internos de la biblioteca en mención. De esta manera, se emplean conceptos teóricos como lo son la biblioteca pública, con base en instituciones como la UNESCO; el plan de mercadeo, teniendo este como eje principal y fundamental del trabajo a investigar, se manejaron a autores como Philip Kotler. Por otro lado, en la metodología se emplearon …


Contributions Of Human And Non-Human Resources’ Function, Benefit, And Rigidities Associated With Marketing E-Resources Among The Staff Of Selected Technical University (Tu) Libraries In Ghana., Michael Oppong Mr., Stephanie Owusu Ansah Ms., Daniel Ofori Dr. Jan 2022

Contributions Of Human And Non-Human Resources’ Function, Benefit, And Rigidities Associated With Marketing E-Resources Among The Staff Of Selected Technical University (Tu) Libraries In Ghana., Michael Oppong Mr., Stephanie Owusu Ansah Ms., Daniel Ofori Dr.

Library Philosophy and Practice (e-journal)

The study investigated the contributions of human and non-human resources’ function, benefit, and rigidities associated with marketing e-resources at selected Technical University (TU) libraries in Ghana. 62 respondents from the three Technical Universities (TUs) libraries were respectively drawn from all the three selected Technical Universities (Kumasi Technical University, Tamale Technical University, and Takoradi Technical University). Given that the population from the three TUs library staff was small, no sampling had to be done. The investigator sent out 62 questionnaires to the various TUs and received 39 responses representing 63 %. To collect data from the libraries of the designated Technical …


Current Issues In Fashion Retailing Tmd 532, Joanna Burkhardt Dec 2021

Current Issues In Fashion Retailing Tmd 532, Joanna Burkhardt

Library Impact Statements

No abstract provided.


Emerging Technologies And Social Media Are Creating Environment Flexible For The Libraries: A Brief Review, Anwar Muhammad Mr Dec 2021

Emerging Technologies And Social Media Are Creating Environment Flexible For The Libraries: A Brief Review, Anwar Muhammad Mr

Library Philosophy and Practice (e-journal)

Purpose- The basic purpose of this paper is to find out the Library professionals how these libraries perceive the importance of social media and emerging technologies what would make the difference in the libraries and how they help libraries to create environments flexible and exclusive.

Design/methodology/approach – the survey method and qualitative research design were used to determine the data as per the set of objectives of the study.

Findings – This study revealed the perception of library professionals about the use of social media and emerging technologies is very high. The reviewed literature has identified the importance and use …


Material Culture Methods For Textiles And Dress, Joanna Burkhardt Nov 2021

Material Culture Methods For Textiles And Dress, Joanna Burkhardt

Library Impact Statements

No abstract provided.


Trends And Pattern On Library Marketing: A Systematic Review, Abdurrahman Rahim Thaha, Rita Purnamasari Aug 2021

Trends And Pattern On Library Marketing: A Systematic Review, Abdurrahman Rahim Thaha, Rita Purnamasari

Library Philosophy and Practice (e-journal)

The purpose of this paper is to analyze trends and patterns of library marketing research results using statistical and co-word analysis with a systematic review. After going through the screening results in the Scopus database, the search results yielded 287 documents in library marketing from 1977 to mid-2021. The analysis results will produce publications, citations, sources, countries, keywords, and topic clusters. The library marketing research trend tends to increase every year, with the most citations related to social media marketing in the library. The primary source of publications in the last three years has been Library Philosophy and Practice. The …


Significance Of Social Networking Tools In Promoting The Academic Library Services: A Case Study, Nancy Waral L, Dr. P Saravanan Pillai, Dr. G. Gnana Elpinston Jul 2021

Significance Of Social Networking Tools In Promoting The Academic Library Services: A Case Study, Nancy Waral L, Dr. P Saravanan Pillai, Dr. G. Gnana Elpinston

Library Philosophy and Practice (e-journal)

The 21st century has witnessed that Social Networking Sites (SNSs) are one of the most dynamic online exercises to impact the advanced world. SNSs and their applications act as a powerful tool to link the gap between the library and its patrons. The COVID-19 Pandemic has proved that SNSs help in providing library services with the click of a mouse, thus expanding the services the library renders to their clients. The study highlights the use of various SNSs in promoting library services, reasons for using SNSs, to know the most preferred SNS, and frequency of SNSs used by the libraries, …


Academic Libraries And Athletics Programs: The Current State Of Select Marketing And Development Partnerships, A. Blake Denton Jul 2021

Academic Libraries And Athletics Programs: The Current State Of Select Marketing And Development Partnerships, A. Blake Denton

The Southeastern Librarian

In 2019, this author published a literature review that identified and described 35 partnerships between academic libraries and athletics departments at higher education institutions in the United States, 20 of which were established for library marketing and development purposes. Most of these marketing and development arrangements were forged over a decade ago and the literature documenting them is pri-marily dated. Furthermore, multiple questions were raised about the nature of this type of partnership and the specific terms and conditions of many of these arrangements are not addressed in the known body of literature. In addition to published sources, the present …


People-First Promotion: Rallying Library Workers During Covid-19 And Beyond, Katy Kelly, Christina A. Beis, Ann Zlotnik, Maureen E. Schlangen Jun 2021

People-First Promotion: Rallying Library Workers During Covid-19 And Beyond, Katy Kelly, Christina A. Beis, Ann Zlotnik, Maureen E. Schlangen

Roesch Library Faculty Publications

COVID-19 forced workers around the world to face the realities of closed buildings, precarious employment situations, and challenges to their well-being. This article will showcase how library workers’ resilience during COVID-19 depended on people, not buildings, and a people-first public relations strategy was employed to reveal that distinction. The authors, a team of librarians and communicators, share three pandemic-era communication stories developed to put people at the forefront of initiatives and messaging: a revamped marketing strategy for a research appointment service puts faces to the work and student support; the cancellation announcement of a beloved annual event reveals how the …


Marketing Of Special Library Services In Ghana: The Case Of Ghana Atomic Energy Commission, Eunice Adomaa Jun 2021

Marketing Of Special Library Services In Ghana: The Case Of Ghana Atomic Energy Commission, Eunice Adomaa

Library Philosophy and Practice (e-journal)

ABSTRACT

Marketing concepts are explored in the paper with much focus on strategies that can be employed in Special Library Services. Emphasis on understanding the user’s information needs and offering customer satisfaction is stipulated. The need for marketing, developing appropriate library services and products and some marketing concepts in libraries are explored. The case study approach was used for the study and Ghana Atomic Energy Commission was used as the case. It defined the various marketing concepts such as the 7ps of the marketing mix and how libraries can do marketing of their services and resources. The results showed that …


Marketing Spreads Its Wings In Library Services A Study Of Role And Strategies Of Marketing Information Products And Services, Mukesh Kumar Jha , Manohar Parrikar Institute For Defence Studies And Analyses, New Delhi, India, Shriram Pandey , Banaras Hindu University, Varanasi Jun 2021

Marketing Spreads Its Wings In Library Services A Study Of Role And Strategies Of Marketing Information Products And Services, Mukesh Kumar Jha , Manohar Parrikar Institute For Defence Studies And Analyses, New Delhi, India, Shriram Pandey , Banaras Hindu University, Varanasi

Library Philosophy and Practice (e-journal)

In a globalized world where library and information services remain as one of the most important assets of the knowledge schemes, the marketing of library and information services has become an important professional medium to reach out to the end-users. Marketing has spread its wings to the library and information science and its strategies are proving very helpful in managing these knowledge systems. This paper focuses on the role of marketing strategies and examines the concept of 7Ps (Product, Promotion, Price, Place, People, Process and Physical Evidence) and also discusses library marketing through website outreach and client base. The paper …


Bibliometric Study On Analysing Impact Of Newly Launched Products Over Existing Ones Through Ai, Dipak Sharma, Vageesh Devrath, Abhinav Rajput, Gouranga Jyoti Kataky, Priyanka Tupe-Waghmare, Ismail Akbani May 2021

Bibliometric Study On Analysing Impact Of Newly Launched Products Over Existing Ones Through Ai, Dipak Sharma, Vageesh Devrath, Abhinav Rajput, Gouranga Jyoti Kataky, Priyanka Tupe-Waghmare, Ismail Akbani

Library Philosophy and Practice (e-journal)

Different analysis models like Conditional Mean Analysis, Trend Analysis, Correlation Analysis helps us to analyse the delicate equilibrium between businesses that gets impacted when a new product is launched in a cluster. This paper shows a statistical report of research done on the businesses in a cluster based on ongoing trends and current customer needs . There is surplus data present on various platforms related to every product following the ongoing trends in the form of customer reviews.The research mainly speculates mainly how the businesses get impacted with change in consumer needs, wants and demands. With the help of datasets …


Reflecting On A Year And A Half Of Progress: Scholarworks At Utrgv, William Flores May 2021

Reflecting On A Year And A Half Of Progress: Scholarworks At Utrgv, William Flores

University Library Publications and Presentations

April 2021 marks the year and a half of the implementation of the UTRGV ScholarWorks institutional repository. This poster presentation focuses on workflows, marketing campaigns, common questions, total outreach emails, total responses, emails that ended in successful deposits or withdrawals, and most popular article downloads.


Law Library Continuing Services Webpage, May 2021, University Of Georgia Law Library May 2021

Law Library Continuing Services Webpage, May 2021, University Of Georgia Law Library

COVID-19 Pandemic Archive

This screenshot was the final version of the Law Library's COVID-19 Continuing Services webpage. First published on Friday March 13, 2020 as we prepared for our first week of building closure at the onset of the pandemic, it was the primary location of our library's facility hours, pandemic services, and closure information through Spring 2021. This version shows the way the webpage looked on the date it was unpublished May 17, 2021.


Downstream Relationship Analysis Psa 591x, Andree Rathemacher Apr 2021

Downstream Relationship Analysis Psa 591x, Andree Rathemacher

Library Impact Statements

No abstract provided.