Library and Information Science Commons^™

The 'Blood On The Stacks' Arg: Immersive Marketing Meets Library New Student Orientation, Jeremy W. Donald

Library Faculty Research

What is the single best thing you can teach new users about your library? Who are the most powerful trendsetters of library use? When the staff at the Coates Library at Trinity University asked themselves that question, we found that our best answer was this: students who serve as residential life staff have an enormous influence on new student behavior; ask them to teach new users to feel comfortable in the library and to be aware of its resources. Comfortable people ask questions, experiment with new tools, and promote those behaviors in others.

The goal of promoting comfort with campus …