Open Access. Powered by Scholars. Published by Universities.®
Library and Information Science Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 7 of 7
Full-Text Articles in Library and Information Science
Reinventing The Academic Library Experience, Georgia State University Library
Reinventing The Academic Library Experience, Georgia State University Library
University Library Marketing
No abstract provided.
Scholarworks@Georgia State University Brochure, Georgia State University Library
Scholarworks@Georgia State University Brochure, Georgia State University Library
ScholarWorks @ Georgia State University Documents and Forms
Brochure covering ScholarWorks@Georgia State University including information about faculty publications, ETDs, journals, and conferences. Intended for general distribution to campus faculty.
Marketing Open Access Services & Tools To Faculty, Sean Lind, Joe Williams
Marketing Open Access Services & Tools To Faculty, Sean Lind, Joe Williams
University Library Faculty Presentations
Practical examples of how to market an open access institutional repository are presented to help subject liaisons with faculty outreach.
Twitter As A Marketing Tool For Libraries, Laura Carscaddon, Kimberly Chapman
Twitter As A Marketing Tool For Libraries, Laura Carscaddon, Kimberly Chapman
University Library Faculty Publications
Libraries are using Twitter for a variety of communication purposes. Some libraries use it to listen to what their customers are saying about the library. Steven Bell states that Twitter is a “golden opportunity to connect with members of the library community.” (Bell, 2012) Some libraries use Twitter to make connections to people and organizations within their communities to build community online. (Gunton & Davis, 2012) Some libraries use Twitter to promote programs and services, including those of the library, but also those of other organizations. Twitter can be an excellent way to learn what your customers are thinking, to …
It's All In The Marketing: The Impact Of A Virtual Reference Marketing Campaign At Texas A&M University, Karen I. Macdonald, Wyoma Vanduinkerken, Jane Stephens
It's All In The Marketing: The Impact Of A Virtual Reference Marketing Campaign At Texas A&M University, Karen I. Macdonald, Wyoma Vanduinkerken, Jane Stephens
University Library Faculty Publications
Current information science literature says that library services need to be marketed to users. While the literature has lots of advice on how to develop a marketing plan, there have been few reports on the actual implementation of a marketing campaign and the resulting impact on academic library services. This case study describes the design, implementation and evaluation of a marketing campaign to promote the use of a new virtual reference service at Texas A&M University. The overall impact of the marketing campaign on the use of the service is discussed.
Distance Education And Virtual Reference: Implementing A Marketing Plan At Texas A&M University, Karen I. Macdonald, Wyoma Vanduinkerken
Distance Education And Virtual Reference: Implementing A Marketing Plan At Texas A&M University, Karen I. Macdonald, Wyoma Vanduinkerken
University Library Faculty Publications
Texas A&M University Libraries has been testing virtual reference services since February 2004, but during the fall semester 2005, the Libraries began implementing and actively promoting the services to various target groups. Distance education students were identified as a primary target group for virtual reference services, and as of the fall semester 2005, approximately 1,600 students were enrolled in 190 distance education classes. This paper presents the Libraries plan for promoting virtual reference services to distance education students and faculty and for evaluating the plan.
Transition To A Liaison Model: Teaching Faculty And Librarian Perceptions, La Loria Konata, Lyn Thaxton
Transition To A Liaison Model: Teaching Faculty And Librarian Perceptions, La Loria Konata, Lyn Thaxton
University Library Faculty Publications
Georgia State University is a culturally diverse urban institution in downtown Atlanta, with a full-time equivalent enrollment of approximately 15,000. At the heart of this urban and culturally diverse institution is the GSU Pullen Library. The library established a separate collection development department, with several subject bibliographers in the 1970s. When a new university librarian began work in October 1997, each of the five bibliographers dealt with broad subject areas, such as business and science/health science. The bibliographers worked with departmental faculty representatives, also called book chairs, to determine what was needed in the library. Another group of ten librarians …