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Flexible Marketing And Outreach: An Institutional Repository Case Study, Gesina A. Phillips, Christie Kliewer
Flexible Marketing And Outreach: An Institutional Repository Case Study, Gesina A. Phillips, Christie Kliewer
Library Faculty Scholarship
Librarians at Duquesne University did a soft rollout of their institutional repository in 2016, with a full rollout planned for 2017. Elsevier's acquisition of Digital Commons prompted a reevaluation of the marketing plan. The Outreach & Communications Librarian, Digital Scholarship Librarian, and Systems Librarian approached this problem collaboratively to craft (and rebrand) a marketing message.