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Full-Text Articles in Asian Studies

A Longitudinal Study Of Consumer Perceptions Of Travel Websites: The Case Of Hong Kong, Shanshan Qui, Rosanna Leung, Rob Law, Dimitrois Buhalis Jan 2011

A Longitudinal Study Of Consumer Perceptions Of Travel Websites: The Case Of Hong Kong, Shanshan Qui, Rosanna Leung, Rob Law, Dimitrois Buhalis

Hospitality Review

Knowing how consumers perceive travel websites can help practitioners better understand consumers’ online requirements. This paper reports the findings of a longitudinal study that investigated the changes and trends in the profile and behavior of online travel-website users in Hong Kong. The profiles of e-buyers and e-browsers in 2009, when compared with those established by prior studies conducted in 2000 and 2007, point in a new direction for practitioners and researchers investigating online travelwebsite user behavior. The results indicated that more middle-aged consumers have become online travel-website users, and that website security and price are perceived to be the most …


A Case Study Of Health Tourism In The Jeju Province, South Korea, Young Hoon Kim, Changsan Boo, Ilhan Demirer, Mincheol Kim Jan 2011

A Case Study Of Health Tourism In The Jeju Province, South Korea, Young Hoon Kim, Changsan Boo, Ilhan Demirer, Mincheol Kim

Hospitality Review

The United States Census Bureau (2006) reported that in 2005 more than 46 million Americans lacked health insurance, and that by 2019 national spending for health care would exceed $4.5 trillion (Centers for Medicare & Medicaid Services, 2010). Because those numbers are expected to increase, health tourists are seeking better opportunities for low-cost, high-quality treatment in other countries, plus the added benefit of experiencing foreign cultures. Health tourism is a rapidly growing market in both advanced and developing countries. The purpose of this study was to develop an applicable model of health tourism, the Jeju-Style Health Tourism Model, for Jeju …


A Study Of Satisfaction Level Of Hong Kong Tourists With Hot Springs Hotels And Resorts In Guangdong, China, Rob Law, Ruby Yip Jan 2010

A Study Of Satisfaction Level Of Hong Kong Tourists With Hot Springs Hotels And Resorts In Guangdong, China, Rob Law, Ruby Yip

Hospitality Review

The research reported here aimed at examining Hong Kong tourists’ level of satisfaction with hot springs hotels and resorts in Guangdong, China. Primary data were collected and service quality and tourist satisfaction levels were measured using the SERVQUAL model. The empirical findings indicate that most tourists are satisfied with the service quality of these hotels and resorts. Among the different dimensions of service quality, empathy receives the highest score. Overall satisfaction receives a score only slightly better than average. The results also reveal significant relationships among customer satisfaction level, loyalty, and recommendation.


Demographic, Behavioral And Perceptual Comparisons Of U.S Visitor Experience With Group Package Tours And Free Independent Travel To China, Mark A. Bonn, Howook "Sean" Chang, Jerome Agrusta, H. Leslie Furr, Woo Gon Kim Jan 2009

Demographic, Behavioral And Perceptual Comparisons Of U.S Visitor Experience With Group Package Tours And Free Independent Travel To China, Mark A. Bonn, Howook "Sean" Chang, Jerome Agrusta, H. Leslie Furr, Woo Gon Kim

Hospitality Review

U.S. visitor demand for the China travel experience is anticipated to rise significantly through 2105, causing the Chinese government to employ 100 million service providers over the next six years and raising concern about service delivery and perceptions of the on-site China experience. In an effort to better understand these issues concerning U.S. visitors, this study investigated two specific types of U.S. travelers to China: Group Package Tour (GPT) visitors and Free Independent Travel (FIT) visitors. Results indicated that GPT visitors were more likely to be older and have higher household income than FIT visitors. Four trip-related characteristics of GPT …


Book Review: Tourism In China: Exotic Land Revealed, Joan S. Remington Jan 2003

Book Review: Tourism In China: Exotic Land Revealed, Joan S. Remington

Hospitality Review

There is no better way to lean about tourism in China than from renowned expert in the field. Alan Lew. PhD. and professor at Northern Arizona University, Lawrence Yu, Ph.D. and associate professor in the Department of Tourism and Hospitality Management at George Washington University. John Ap, Ph.D. and associate professor in tourism management at Hong Kong Polytechnic University and Zhang Guangrui, director of the Tourism Research Centre, Chinese Academy of Social Sciences in Beijing, China, have contributed to and edited a collection of writings detailing the development of tourism in this fascinating and exotic land.


Prospects Of The Hong Kong Tourism Industry, Rob Law, Catherine Cheung Jan 1998

Prospects Of The Hong Kong Tourism Industry, Rob Law, Catherine Cheung

Hospitality Review

Suggestions for future planning are offered to Hong Kong tourism practitioners and policy makers on the basis of estimated tourism demand, 1998 to 2007. The authors give an overview of the historical background of the Hong Kong tourism industry and use formal tourism forecasting techniques to estimate this demand.


Food Services Styles In Chinese Hotels: Traditions And Tourism Pressures Merge, Liping A. Cai, Jack D. Ninemeier Jan 1993

Food Services Styles In Chinese Hotels: Traditions And Tourism Pressures Merge, Liping A. Cai, Jack D. Ninemeier

Hospitality Review

Tourist often want to experience their hosts' culture including cuisines. Their reactions can be negatively influenced by vastly different customs which confront them. What can be done, for example, when traditional food serving styles violate the tourist's sanitation standards? The authors discuss a Chinese case study-- and tell what hoteliers in China gace done to make good serving more desirable, with minimal compromise to culinary traditions.