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Full-Text Articles in Asian Studies
An Exploratory Study Of How To Navigate Brand Management And Improve Sales Performance Through Control Policies, Pavuth Sriaranyakul
An Exploratory Study Of How To Navigate Brand Management And Improve Sales Performance Through Control Policies, Pavuth Sriaranyakul
Dissertations and Theses Collection (Open Access)
The aim of this study was to examine the effects of alcohol and tobacco control policies on sales performance when two central elements of marketing, communication and promotion programs, are significantly restricted. The study took place in Thailand, which has some of the strongest tobacco control regulations in the world, along with moderately strong alcohol control regulations. Under these regulations, tobacco firms operate in a dark market, with near-total regulatory prohibition on advertising, promotion, and even the display of their products. Alcohol firms operate in a less restrictive or “grey” market, as they face restrictions on advertising and promotion content, …
Creating A Customer-Centred Brand, Amira Geneid
Creating A Customer-Centred Brand, Amira Geneid
Research Collection Institute of Service Excellence
Amira Geneid of Zahara discusses how the brand listens to their community to deliver beyond expectations. Zahara is a halal cosmetics line based in Singapore
Foreword [June 2018, Issue 2], Neeta Lachmandas
Foreword [June 2018, Issue 2], Neeta Lachmandas
Research Collection Institute of Service Excellence
In this issue, we speak to 10 small business owners representing a myriad of sectors about their experience and insight into growing their business in Singapore and the region, as well as their approach to customer satisfaction and service excellence.
Selling Service In Retail, Sharon Wong
Selling Service In Retail, Sharon Wong
Research Collection Institute of Service Excellence
Sharon Wong of Motherswork speaks about expanding to China and building brand loyalty with customers and staff.
Customer Satisfaction Index Of Singapore 2018: Q1 Results, Institute Of Service Excellence, Smu
Customer Satisfaction Index Of Singapore 2018: Q1 Results, Institute Of Service Excellence, Smu
Research Collection Institute of Service Excellence
The Customer Satisfaction Index of Singapore (CSISG) computes customer satisfaction scores at the national, sector, sub-sector, and company levels. The CSISG serves as a quantitative benchmark of the quality of goods and services produced by the Singapore economy over time. 2018 marks the 12th year of measurement for the CSISG national study.
Customer Satisfaction Index Of Singapore 2017: Full Year Overview, Institute Of Service Excellence, Smu
Customer Satisfaction Index Of Singapore 2017: Full Year Overview, Institute Of Service Excellence, Smu
Research Collection Institute of Service Excellence
The Customer Satisfaction Index of Singapore (CSISG) computes customer satisfaction scores at the national, sector, sub-sector, and company levels. The CSISG serves as a quantitative benchmark of the quality of goods and services produced by the Singapore economy over time and across countries. The fourth quarter results mark the end of measurement for CSISG 2017. Singapore’s 2017 national score was computed using the data collected during these four quarters.