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Full-Text Articles in Asian Studies
Why Have Candidates In Indonesian Elections Increasingly Been Rallying Ethnic And Religious Support?, Colm A. Fox
Why Have Candidates In Indonesian Elections Increasingly Been Rallying Ethnic And Religious Support?, Colm A. Fox
Research Collection School of Social Sciences
Ethnicity and religion often become politicised in elections. Research has found that this is particularly true during a transition to democracy. During these times, fragile democratic rules and practices, coupled with strong ethnic bonds, often motivate aspiring politicians to bolster their support by appealing to voters’ emotional allegiances to their tribe, ethnicity, or religion. But, Indonesia’s case is puzzling.
The Effect Of Language On Voter Opinion: Results From A Survey Experiment In Thailand, Jacob I. Ricks
The Effect Of Language On Voter Opinion: Results From A Survey Experiment In Thailand, Jacob I. Ricks
Research Collection School of Social Sciences
Politicians have long engaged in marketing themselves by employing distinct speaking styles to signal social standing, competence, or a shared background with their audience. What effect does this use of different language appeals have on voter opinion? Utilizing a survey experiment in Thailand, I test a set of hypotheses about the effect of language on respondent opinions. Relying on three distinct treatments, a formal language register, an informal language register, and an ethnic language, I demonstrate the multiple effects of language on political appeal. The use of a formal register has mixed effects, signaling both high education as well as …