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Full-Text Articles in Asian Studies

Flipping A Course On Entrepreneurial Leadership In Ethnic Chinese Business: A Mobile Learning Perspective, Thomas Menkhoff Dec 2018

Flipping A Course On Entrepreneurial Leadership In Ethnic Chinese Business: A Mobile Learning Perspective, Thomas Menkhoff

Research Collection Lee Kong Chian School Of Business

This exploratory article reflects on the teaching experiences for a course on “Entrepreneurial Leadership in Ethnic Chinese Business” at the Singapore Management University (SMU). It was categorised as a mobile learning course with reference to the flipped classroom model, learner mobility, and user-generated content outside the classroom. We examine three examples of mobile learning projects which were assigned to students so that they would be able to internalise key course objectives such as gaining an appreciation of the structure, functions, and cultural uniqueness of traditional small Chinese business organisations in Singapore. The paper also addresses some of the challenges faced …


Creating A Customer-Centred Brand, Amira Geneid Jun 2018

Creating A Customer-Centred Brand, Amira Geneid

Research Collection Institute of Service Excellence

Amira Geneid of Zahara discusses how the brand listens to their community to deliver beyond expectations. Zahara is a halal cosmetics line based in Singapore


Designing Small Successes, Edwin Low Jun 2018

Designing Small Successes, Edwin Low

Research Collection Institute of Service Excellence

Edwin Low of Supermama talks about how he’s built his team and the differences between Singaporean and Japanese customers


Foreword [June 2018, Issue 2], Neeta Lachmandas Jun 2018

Foreword [June 2018, Issue 2], Neeta Lachmandas

Research Collection Institute of Service Excellence

In this issue, we speak to 10 small business owners representing a myriad of sectors about their experience and insight into growing their business in Singapore and the region, as well as their approach to customer satisfaction and service excellence.


Selling Service In Retail, Sharon Wong Jun 2018

Selling Service In Retail, Sharon Wong

Research Collection Institute of Service Excellence

Sharon Wong of Motherswork speaks about expanding to China and building brand loyalty with customers and staff.


Pursuing Quality, Zara Salahuddin, Arif Salahuddin Jun 2018

Pursuing Quality, Zara Salahuddin, Arif Salahuddin

Research Collection Institute of Service Excellence

Zara and Arif Salahuddin of Bismillah Biryani exchange views on growing a family business and prioritising product quality.


Investing In Service, Andre Huber Jun 2018

Investing In Service, Andre Huber

Research Collection Institute of Service Excellence

Andre Huber of Huber’s Butchery looks at how family values have formed a cornerstone of their service vision.


Dressing The Future, Christopher Halim, Raena Lim Jun 2018

Dressing The Future, Christopher Halim, Raena Lim

Research Collection Institute of Service Excellence

Christopher Halim and Raena Lim of Style Theory review the importance of appropriate automation and necessary systems in growing a young company.