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Full-Text Articles in Asian Studies
Can Influencer Marketing Make Herbal Tea Cool?, Singapore Management University
Can Influencer Marketing Make Herbal Tea Cool?, Singapore Management University
Perspectives@SMU
A Singapore-based influencer marketing platform is tasked with the equivalent of trying to “sell bell-bottoms to Millennials”
The Value Of Transgender Women In The Philippine Call Centre Industry, Singapore Management University
The Value Of Transgender Women In The Philippine Call Centre Industry, Singapore Management University
Perspectives@SMU
While call centres provide an otherwise unavailable path to corporate work for trans individuals, they also extract value while conferring social status
How China's Firms Use Analysts To Communicate Externally, Singapore Management University
How China's Firms Use Analysts To Communicate Externally, Singapore Management University
Perspectives@SMU
Chinese companies face a dilemma. They need to straddle two worlds - there’s the old China where business is still conducted on a “who you know” basis, and the emerging world of financial markets, regulations and transparency, says Professor T.J. Wong, Choh-Ming Li Professor of Accountancy and Director of Centre for Institutions and Governance at the Chinese University of Hong Kong (CUHK) Business School.