Physical and Environmental Geography Commons^™

Examining The Effectiveness Of “Turn Around Don’T Drown”, Chance D. Bryant

LSU Master's Theses

Extreme heat is the deadliest weather hazard in the U.S. Flooding is the second worst, and flash flooding is the deadliest form of flooding. The nature of these flood deaths contains a human element that deserves greater study. Since 2004, the National Weather Service has attempted to educate the public with its slogan, ``Turn Around Don’t Drown". Vehicle related mortality rates in Texas since 1996 were examined to answer the question of whether ``Turn Around Don’t Drown" has been effective. The slogan has a large footprint on the social media platform Twitter, with most of the Tweets coming from private …