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New Technology, Old Ways? The Gender Price Discount In Online Contemporary Art Auctions, Madeleine Peterson
New Technology, Old Ways? The Gender Price Discount In Online Contemporary Art Auctions, Madeleine Peterson
Scripps Senior Theses
There is evidence there is a global gender price gap in traditional global art auctions. Taking into account recent technological advances in the secondary art market, this study examines if there is a gender gap for the sale prices of female artists’ work in the contemporary, online art auction market. The analysis uses a unique data set of art works sold in Christie’s Online-Only Auctions for the year of 2018. We regress measures of price on gender and controls for various characteristics of the art work and artist. We find that while there is discount in prices of 17% for …