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Growing Farmers’ Markets: Measuring The Competitiveness Of The Byron Farmers’ Market With Other Local Food Sources, Audrey Gross
Growing Farmers’ Markets: Measuring The Competitiveness Of The Byron Farmers’ Market With Other Local Food Sources, Audrey Gross
Independent Study Project (ISP) Collection
Farmers’ markets are growing across the world at an exponential rate. However, there is little research that challenges the competitiveness of these farmers’ markets in competing with other food distribution locations, including supermarkets and local food stores. The following report focuses on using the principles of perfect competition to evaluate the competitiveness of the Byron Farmers’ Market with other local food sources in Byron Bay, NSW.
Data was collected through 120 consumer surveys (60 from the Farmers’ Market, 30 from Woolworths, and 30 from local food stores: Santos, Fundamentals, and Green Garage), 31 stallholder surveys from the Farmers’ Market, price …