Industrial Organization Commons^™

Developing A Convention And Event Management Curriculum In Asia: Using Blue Ocean Strategy And Co-Creation With Industry, David L. Jones

Hospitality Management

In this article the author discusses the development of a convention and event management curriculum in Asia through blue ocean strategy and co-creation with the industry. He emphasizes the necessity to differentiate the product from the competition, which is a concept that applies to an academic degree programs in order to create a niche in the market. The author also discusses the approach being used and the development of the curriculum.