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Full-Text Articles in Behavioral Economics
Exploring Investor Attention In Financial Models, Anna Rodier
Exploring Investor Attention In Financial Models, Anna Rodier
Honors Projects in Finance
The purpose of this study is to investigate whether stock prices are influenced by investor attention and how this, in turn, can be used to better advise the financial decisions of the everyday investor. Using weekly adjusted close data, weekly traded volumes, and weekly company searches using Google Trends, I tested my hypothesis that including the frequency of company searches, found through consumers using Google, in financial models will help better predict stock returns. Using S&P 500 company data from February 2012 to February 2017, frequency is a better predictor of price in comparison to trading volumes. But, to maximize …