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Full-Text Articles in Behavioral Economics
How Social Media Marketing Impacts The Economy, Madisen Yoder
How Social Media Marketing Impacts The Economy, Madisen Yoder
Undergraduate Research Symposium Lightning Talks
Survey Question Topics: 1. Respondent Demographics 2. Social Media Platform Usage 3. Frequency of Social Media Advertising 4. Influence of Social Media Advertising on Purchasing Decisions
Streaming's Effect On American Media Exports, Aviel Geronimo, Jonathan Swanberg
Streaming's Effect On American Media Exports, Aviel Geronimo, Jonathan Swanberg
Undergraduate Research Symposium Lightning Talks
The Media and Entertainment (M&E) industry is largest in the United States with a total value of $660 Billion in 2020. The global M&E industry is valued at approximately $2 Trillion. New technologies have allowed for the advent of streaming services for music, television, film, books, video games, and more. Streaming services allow media exports to be easily accessed by consumers domestically and abroad.