Open Access. Powered by Scholars. Published by Universities.®
- Discipline
- Keyword
-
- Casinos (2)
- Nevada – Las Vegas (2)
- Social sciences (2)
- Casino hotel (1)
- Consumer behavior (1)
-
- Customer loyalty (1)
- Customer loyalty programs (1)
- Demography--Social aspects; Hate groups; Social stratification; White supremacy movements (1)
- Gambling industry (1)
- Loyalty marketing (1)
- Loyalty programs (1)
- Marketing strategy (1)
- Resorts (1)
- Revenue management (1)
- Revenue management education (1)
- Revenue management gaming industry (1)
- Revenue management qualitative study (1)
- Rewards program (1)
- Rm ym in Las Vegas casino resorts (1)
- Time series analysis (1)
Articles 1 - 3 of 3
Full-Text Articles in Behavioral Economics
The Long-Term Impact Of A Loyalty Program: An Evaluation From A Las Vegas Casino Hotel, Myongjee Yoo
The Long-Term Impact Of A Loyalty Program: An Evaluation From A Las Vegas Casino Hotel, Myongjee Yoo
UNLV Theses, Dissertations, Professional Papers, and Capstones
Loyalty programs are popular marketing strategies intended to attract, maintain, and enhance customer relationships. Despite the widespread usage of loyalty programs across various businesses, its effectiveness has not been well validated. Few empirical studies attempted to evaluate the value of loyalty programs but the findings have been conflicting with each other. Given the competitive climate of such a highly saturated competitive market of the hospitality industry, it is meaningful for hospitality marketers to evaluate the effectiveness of loyalty programs to increase customer retention and profitability. Therefore, the main purpose of this study was to examine the effectiveness of a hospitality …
Examining Revenue Management Practices In Las Vegas Casino Resorts, Arun Tanpanuwat
Examining Revenue Management Practices In Las Vegas Casino Resorts, Arun Tanpanuwat
UNLV Theses, Dissertations, Professional Papers, and Capstones
The overall goal of this study was to examine Revenue Management (RM) practices in Las Vegas casino resorts. A great deal of research has been done on RM in the hospitality industry. The academic research has examined RM in hospitality in general, but not specifically in casino resorts, which gain their revenue from both rooms and resort amenities. Moreover, the academic literature often show high-level mathematic-based solutions or statistical applications, but not necessarily pragmatic techniques for practitioners. This qualitative study investigates the extent to which the essential fundamentals of any RM system are implemented successfully by casino RM professionals and …
Structural Attributes Associated With The Prevalence Of Hate Groups: A State-Level Analysis, Paula Jean Kutneski
Structural Attributes Associated With The Prevalence Of Hate Groups: A State-Level Analysis, Paula Jean Kutneski
UNLV Theses, Dissertations, Professional Papers, and Capstones
With the number of hate groups increasing 54 percent since 2000, it is important to understand what is triggering these groups to form in geographical areas. The current study examined whether structural characteristics predicted the number of hate groups within a state. Using hate group listings from the Southern Poverty Law Center's Intelligence Report and U. S. Census data from 2000, this study explored a state's racial and ethnic heterogeneity, economic disadvantage, and regional location to explain hate group existence within that state. Employing correlations, Chi-Square analyses, multiple and logistic regressions, and a conjunctive analysis, this study found that a …