Behavioral Economics Commons^™

Personalised Pricing, Vijay Victor

Management Collection

With the advent of big data analytics, online prices can now be tailor made for each individual or a group of individuals exhibiting similar characteristics such as taste, preferences, income etc. With the availability of more and more reliable information about the willingness and ability to pay of the existing and prospective customers, the sellers are able to classify them into more refined groups. This highly customised pricing technique is popularly termed as personalised pricing. With the current pace of technological progress, although it is technically possible to estimate the willingness to pay of a consumer in real time, whether …