Behavioral Economics Commons^™

Financial Literacy And Aspirations: Experimental Evidence From Eastern Uganda, Ester Agasha

Master's Theses

Financial literacy and the cultivation of aspirations are pivotal in empowering individuals and fostering economic growth, particularly within disadvantaged com munities. Although prior research has extensively analyzed the individual effects of financial education and motivational interventions on economic behaviors, there is less clarity on how the synergy between them can collectively impact the socioe conomic status of individuals in developing economies, especially women. Through randomized control experiment(RCT), this study explored the effectiveness of two interventions; 1) a financial literacy digital gaming application and, 2) an aspirations intervention (a short video documentary and a follow-up curriculum) in not only enhancing financial …

Financial Self-Efficacy Among Puerto Rican Women In The United States: An Ethnographic Action-Based Research Study, Melinda Jimenez Perez

Theses & Dissertations

The purpose of this ethnographic action research study was to better understand the financial self-efficacy of Puerto Rican women in the United States. There is a gap in the literature in identifying the relationship between middle-class Puerto Rican women and financial literacy. In a pilot study, four major findings emerged from the survey about Puerto Rican women and their relationship with finances: (a) as children, mothers taught them to save, and as adults, they rely on the male figures in their families; (b) the traditional education systems did not provide financial education; (c) the childhood culture of poverty and scarcity …

Understanding The Influences Of Hedonic Personality Towards Advertising Avoidance On Social Media, Diera Desmonda, So Yohanes Jimmy, Mohammad Annas

The South East Asian Journal of Management

Research Aims: This study aims to investigate and explore how the hedonic personality that exists in each individual can influence avoidance behaviour towards advertisements on social media platforms.

Design/Methodology/Approach: A quantitative approach with a purposive sampling technique was employed to collect data from 198 respondents who have shopped or at least searched for products on social media. The data were then analysed using the Structural Equation Modelling (SEM) technique.

Research Findings: The results showed that hedonic personality affected advertising avoidance behaviour. Through multigroup analysis, this research found differences in how men and women respond to an advertisement. On the other …

Equality In Times Of Uncertainty: Economic Downturn And Body Image Messaging Toward Women, Ritsa Giannakas

Honors Theses

A vast body of literature indicates that the economy and the status of women are interlinked, with higher levels of economic well-being tending to correspond with advancements in women’s rights. However, little of this research has investigated the changes in the wellbeing of women as it pertains to their physical and mental health, especially as it pertains to exploring the impacts of economics on eating disorder rates and societal messaging toward women. This thesis investigates a novel theory linking economic uncertainty and downturn to the spread of pro-eating disorder content online, positing that economic uncertainty may coincide with a “conservative …