Behavioral Economics Commons^™

Visual Brand Identity Of Food Products: A Customer’S Perspective, Panagiota Moutaftsi Ms, Panagiotis Kyratsis Dr

Journal of Applied Packaging Research

Purpose – The aim of this research is to explore the benefits of a customer based approach on food packaging design. A case study of a small production honey brand is used.

Design/methodology/approach – For the design process, a survey that involved visual elements was conducted as an online questionnaire. The final size of the sample consists of 285 questionnaires.

Findings – The research findings indicate that packaging is a great influencer for consumers and the synergy of consumers with companies can be a catalyst for the product design process resulting in package designs, which engage potential customers and drive …

Consumerism: A Challenge For Christian Leadership?, José A. Aleby, Hugo Ernesto Quiroga

Journal of Applied Christian Leadership

This article is motivated by an academic work and a field research project developed by Hugo E. Quiroga (2012; personal communication, 2015) on oneomania as a challenge for christian leadership. Our intention is more to raise questions than to provide easy-sounding answers. The term oneomania may not be well known in theory, but its practical effects are recognized around the world. Oneomania, from the Greek onéo = to buy + mania = insanity, mental disorder (Taylor, 1950), is the scientific and technical term for the disease of consumerism, for the compulsive desire to shop, which is a progressive addiction to …