Open Access. Powered by Scholars. Published by Universities.®

Speech and Rhetorical Studies Commons

Open Access. Powered by Scholars. Published by Universities.®

Rhetoric

The University of Maine

Non-Thesis Student Work

Articles 1 - 1 of 1

Full-Text Articles in Speech and Rhetorical Studies

From Self-Help To Self-Harm: Rhetoric In The Self-Help Industry, Grace S. Royle Jul 2022

From Self-Help To Self-Harm: Rhetoric In The Self-Help Industry, Grace S. Royle

Non-Thesis Student Work

Over the past several years, the self-help industry has become increasingly more successful and sought out; especially in the United States, whose modern society celebrates individualism and self-improvement. However, within this new and unregulated field lie several unknowns and invisible dangers. Multiple instances involving popular and beloved gurus have ended in tragedy, twisting cases of self-help into self-harm. This paper chases after just how this is possible and discovers that weaponized communication is largely to blame.

From Self-Help to Self-Harm: Rhetoric in the Self-Help Industry discusses the cases of James Arthur Ray, Keith Raniere, and Isaac Hershkopf to uncover how …