Open Access. Powered by Scholars. Published by Universities.®
Speech and Rhetorical Studies Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Speech and Rhetorical Studies
Understanding Discourse Transition, Taylor Weeks
Understanding Discourse Transition, Taylor Weeks
Graduate Theses and Dissertations
This work is intended to explore and analyze the process of transition from one discourse to another different discourse.
Mechanisms And Implications Of Identity Hybridization In Online Advertorials, Christopher Lee Borntrager
Mechanisms And Implications Of Identity Hybridization In Online Advertorials, Christopher Lee Borntrager
Graduate Theses and Dissertations
This study analyzes the ways corporate-sponsored image advertorials published in online platforms construct identities for their sponsor. By analyzing 6 advertorials from The Guardian Online as well as a user comment thread on the same website using critical linguistic analysis and conversation analysis, respectively, this study suggests that the identities constructed in corporate-sponsored advertorials are a hybridized form, claiming both the goals of a corporation and the social legitimacy of a professional activist. To construct these hybrid identities, the advertorials in this sampling used specific linguistic strategies to demonstrate agency with regard to a specific social issue while seeming to …