Open Access. Powered by Scholars. Published by Universities.®
Speech and Rhetorical Studies Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Institution
- Keyword
Articles 1 - 2 of 2
Full-Text Articles in Speech and Rhetorical Studies
Capitalizing On Affect: Viagra (In)Action, Kristin A. Swenson
Capitalizing On Affect: Viagra (In)Action, Kristin A. Swenson
Scholarship and Professional Work - Communication
Recent cultural criticisms of Viagra’s advertisements and promotional materials have argued that rhetorical constructions of Viagra users reestablish a hegemonic masculinity premised on heterosexual standards of traditional gender norms (Baglia, 2005; Bordo, 2000; Loe, 2004). Cultural critics have also noted that Viagra’s promotional materials allow “for alternative readings by potential users who do not fall into the category of the ‘traditional/ideal’ Viagra user” including women and homosexual men (Mamo & Fishman, 2001, p. 14). What most criticisms fail to take into account is that Viagra, like other lifestyle drugs, does not only reestablish cultural constructs of the contemporary gendered body …
Gloria Steinem, "Testimony Before Senate Hearings On The Equal Rights Amendment" (6 May 1970), Jill M. Weber
Gloria Steinem, "Testimony Before Senate Hearings On The Equal Rights Amendment" (6 May 1970), Jill M. Weber
Communication Studies Faculty Scholarship
In her testimony before the Senate ERA hearings, Gloria Steinem refuted sex‐based myths about women and championed the ERA. Situating the ERA within the larger civil rights movement, Steinem called on Congress to acknowledge women's oppression as a serious political issue. She also worked to make women's rights issues more appealing to a mainstream audience by talking about the ERA's benefits for men and women and by emphasizing the democratic principles it embodied.