Speech and Rhetorical Studies Commons^™

"Don't Put Restrictions On Us": The Dangers Of Conservative And Populist Appeals For Abortion Access In Post-Roe America, Kayla Schmitz

Department of Communication Studies: Dissertations, Theses, and Student Research

This thesis critically analyzes Kansans for Constitutional Freedom’s campaign ads for their campaign against the Value Them Both Amendment in Kansas in 2022. Value Them Both would have stripped the Kansas constitution of its protection of personal autonomy and therefore abortion rights. Kansans for Constitutional Freedom used populist and otherwise conservative appeals in their ads to reach audiences across the political “spectrum” to gain their votes against Value Them Both. While the campaign was widely successful, there are many things it did not do for the broader concern of reproductive healthcare access in the United States, particularly for those living …