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Speech and Rhetorical Studies Commons™
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- Western Kentucky University (55)
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Articles 1 - 30 of 75
Full-Text Articles in Speech and Rhetorical Studies
Situational Crisis Communication Theory And The British Royal Family, Addison Shaw
Situational Crisis Communication Theory And The British Royal Family, Addison Shaw
Senior Honors Theses
This thesis will analyze the public relations of the British Royal Family as seen through the lens of Timothy Coombs’ Situational Crisis Communication Theory (SCCT). Coombs’ (2007) theory provides a theoretical framework and guidelines for crisis response strategies when organizations experience a crisis. This thesis will particularly evaluate the public relations of the British Royal Family during the aftermath of Princess Diana’s death by examining primary artifacts such as newspaper articles and public statements made by the organization and the public. Furthermore, this thesis fills in the research gap regarding the evolution of the public’s perception of an organization with …
Priming In Leadership: Applying Communication Theory To The Speeches Of Ronald Reagan, Katherine Sakai
Priming In Leadership: Applying Communication Theory To The Speeches Of Ronald Reagan, Katherine Sakai
Senior Honors Theses
The study of priming gained traction in the 1990s when researchers such as John Bargh demonstrated the nonconscious activation of ideas, often through repeated related words or activated schema. Since then, researchers have studied the effects of priming on self-view, achievement, and teamwork. While the concept of priming has just recently begun to be applied to leadership in the workplace, no research has yet been done in finding examples of priming theory in the speeches of well-known leaders. In this study, Ronald Reagan’s persuasive tactics were analyzed and found to use similar methods of repetition and schema used in priming …
From Coalescence To Bureaucratization: Veganuary’S Use Of Rhetorical Strategies On Social Media, Sabrina A. Carr
From Coalescence To Bureaucratization: Veganuary’S Use Of Rhetorical Strategies On Social Media, Sabrina A. Carr
Masters Theses & Specialist Projects
Social movement plays an integral part in how our society makes progress and changes overtime. With the birth and adoption of digital technologies comes new and unique opportunities for social movements and social movement organizations to make further progress and accomplish its goals. This study uses the foundations of organizational identification and values advocacy to evaluate the rhetoric of a specific organization within the vegan movement, Veganuary, and shows how this organization utilizes various strategies on its social media platforms to grow as an organization over a six-year time period. Specifically, I argue that Veganuary was able to move from …
The Role Of Storytelling In Promoting The Adoptions Of Older Children, Sarah Melody Vaughn
The Role Of Storytelling In Promoting The Adoptions Of Older Children, Sarah Melody Vaughn
Senior Honors Theses
The need for older children to be adopted out of foster care in the United States is very prevalent. Adoption and foster care organizations are constantly changing and shifting their marketing techniques and promotional materials in order to advocate for the adoption of children out of foster care. One strategy that many organizations employ is a storytelling strategy. These organizations tell the stories of broken children stuck in the foster care system with no hope of finding a forever family. They also tell redemption stories; stories of families that have sacrificed everything to adopt a needy child. Although stories are …
A Rhetorical Analysis Of President Bill Clinton's First Term Presidential Rhetoric, Ireland Hill
A Rhetorical Analysis Of President Bill Clinton's First Term Presidential Rhetoric, Ireland Hill
Mahurin Honors College Capstone Experience/Thesis Projects
Bill Clinton was the United States of America’s (U.S.) 42nd President, and his rhetoric set the tone of U.S. political climate for years following his presidency. Due to the power that a president possesses, a president’s presence and statements are frequently analyzed. It is clear, however, that there is a lack of research completed on presidential rhetoric. Upon this realization, I reflected on my previous areas of research; one of those areas was the first term presidential rhetoric of Clinton. As a result, I decided that a rhetorical analysis of some of the major rhetoric that contributed to Clinton’s first …
Ua3/10/1 Investiture Address, Timothy C. Caboni
Ua3/10/1 Investiture Address, Timothy C. Caboni
WKU Archives Records
Speech delivered by Dr. Timothy Caboni upon his installation as president of WKU.
The Liberty Counsel's : An Ideographic Analysis, Daniel M. Chick
The Liberty Counsel's : An Ideographic Analysis, Daniel M. Chick
Masters Theses & Specialist Projects
Ideology is a powerful means of persuasion in contemporary audience appeals. Through the means of ideographic and fragmentary analyses provided by Michael Calvin McGee (1980, 1990) and Saindon (2008), I examine the rhetorical appeals made by the Liberty Counsel, an evangelical Christian organization, which provides legal counsel for cases regarding “religious liberty.” Through an ideographic and fragmentary analysis, I conclude that the Counsel utilizes the ideograph as a superseding means of denoting its ideology. Further, I argue that is the ideograph that represents the ontological nature of the organization’s philosophy and serves as the guiding principle for many of the …
Crisis Of Man To Crisis Of Men: Ray Rice And The Nfl's Transition From Crisis Of Image To Crisis Of Ethics, Heidi E. Sisler
Crisis Of Man To Crisis Of Men: Ray Rice And The Nfl's Transition From Crisis Of Image To Crisis Of Ethics, Heidi E. Sisler
Masters Theses & Specialist Projects
Using typologies by Benoit (1995), Seeger (2006), and Heath (2006) this study argues that when an organization encounters multiple complications (e.g., perceived guilt, magnitude of harm, nature of the victims, etc.) compounding a crisis situation, that the organization’s best course of action is to employ atonement rhetoric. Second, this study also argues for the inclusion of a new best practice in crisis communication, which highlights the importance of organizations to recognize the impact visual evidence, especially video footage, has on complicating crisis response while also increasing demand for an appropriate and timely response. To do this the study uses the …
[Sabbatical Report], Angela M. Jerome
[Sabbatical Report], Angela M. Jerome
Sabbatical Reports
I use argumentation theory to illustrate that the NCAA's main obstacle in defending its policies on amateurism and impermissible benefits, that many perceive to be problematic, lies in the fact that its justifications are built on weak premises that conflict with the core values of its opposition. In (a further) essay I argue that the typology of renewal rhetoric, which is largely understudied, may be used as a tool for collegiate athletic directors to follow when navigating a "risky" hire. (Finally I) will report the results of a longitudinal, RCap-funded study I conducted during my sabbatical to assess one women's …
Y R U Not Responding Email Communication Jcstand 2014.Pdf, Rebecca Kuehl, Joshua Westwick, Karla Hunter
Y R U Not Responding Email Communication Jcstand 2014.Pdf, Rebecca Kuehl, Joshua Westwick, Karla Hunter
Communication Studies Publications
No abstract provided.
Transformative Engagement In Deliberative Democracies: Exploring A Framework For Engagement Using A Creative, Braided Approach, Janell C. Walther
Transformative Engagement In Deliberative Democracies: Exploring A Framework For Engagement Using A Creative, Braided Approach, Janell C. Walther
Department of Communication Studies: Dissertations, Theses, and Student Research
Policymakers, scientists, academics, and organizational leaders have long been interested in the best way to engage, persuade, and educate stakeholders, no matter the topic (e.g., Mazer, 2013; Bell et al, 2013). While exploration of information dissemination and presentation is growing (Jones, 2013; Gutkind, 2005), particularly within highly mediatized networked societies (Castells, 2008), the necessity for engaging, persuading, and educating citizens in the public sphere through diverse approaches is increasingly obvious. In particular, it is important and relevant to creatively engage stakeholders and decision-makers in an interactive dialogue to allow for fuller understanding about complex topics, especially in the realm of …
The Risks And Rewards Of Serving As A Department Chair, Jon A. Hess
The Risks And Rewards Of Serving As A Department Chair, Jon A. Hess
Communication Faculty Publications
Serving as chair is a significant point in the career of any faculty member who inhabits the office. It is a position with high highs and low lows, significant stressors and some perks, the chance to have a positive impact on a program, and the near certainty that at some point you will generate disagreement with almost everyone in the department. The department chair is a boundary position between the university administration and the faculty; a chair inhabits both worlds, but resides fully in neither. Chairs are charged with numerous responsibilities and often lack full authority needed to accomplish their …
Social Media And The Transformation Of The Humanitarian Narrative: A Comparative Analysis Of Humanitarian Discourse In Libya 2011 And Bosnia 1994, Ellen Noble
Political Science Honors Projects
Within humanitarian discourse, there is a prevailing narrative: the powerful liberal heroes are saving the helpless, weak victims. However, the beginning of the 21st century marks the expansion of the digital revolution throughout lesser-developed states. Growing access to the Internet has enabled aid recipients to communicate with the outside world, giving them an unprecedented opportunity to reshape discourses surrounding humanitarianism. Through a comparative discourse analysis of Libyan Tweets, 1994 newspaper reports on Bosnia, and 2011 newspaper reports on Libya, this paper analyzes whether aid recipient discourse can resist the dominant humanitarian narrative and if that resistance can influence dominant …
Ua3/9/5 President's Office-Ransdell Speech File, Wku Archives
Ua3/9/5 President's Office-Ransdell Speech File, Wku Archives
WKU Archives Collection Inventories
Speeches written and delivered by Gary Ransdell.
Corporate Historical Responsibility (Chr): Addressing A Past Of Forced Labor At Volkswagen, Claudia Janssen Danyi
Corporate Historical Responsibility (Chr): Addressing A Past Of Forced Labor At Volkswagen, Claudia Janssen Danyi
Faculty Research and Creative Activity
This article introduces corporate historical responsibility (CHR), a concept that can guide organizations when addressing dark corporate histories. CHR holds that organizations have responsibilities toward victims of past corporate practices and toward present reconciliatory discourse. Volkswagen’s discourse about its history of forced labor during WW II serves as an example of CHR. The rhetorical analysis illustrates that CHR hinges on the recognition of the past as a moral issue and on the organization’s ability to create historical accountability, take responsibility, make public acknowledgements, and remember its past. It further illustrates that CHR creates sustainable policies that can strengthen corporate citizenship …
Addressing Corporate Ties To Slavery: Corporate Apologia In A Discourse Of Reconciliation, Claudia Irene Janssen
Addressing Corporate Ties To Slavery: Corporate Apologia In A Discourse Of Reconciliation, Claudia Irene Janssen
Faculty Research and Creative Activity
Pressured by activists to take responsibility, American corporations recently found themselves in the spotlight for their past ties to slavery. Responding to the issue, they stepped into a complex discourse of reconciliation. Taking a rhetorical approach, this article analyzes the response of Aetna Inc. It explores how corporate rhetoric functions within present discourses about historical injustices and illustrates that Aetna's response informed by common strategies of corporate apologia inhibited meaningful reconciliation. The article thus furthers criticisms of (corporate) apologia in the context of historical injustice and raises questions about the potentialities and limitations of corporate rhetoric for reconciliation.
Addressing Corporate Ties To Slavery: Corporate Apologia In A Discourse Of Reconciliation, Claudia Janssen
Addressing Corporate Ties To Slavery: Corporate Apologia In A Discourse Of Reconciliation, Claudia Janssen
Faculty Research and Creative Activity
Pressured by activists to take responsibility, American corporations recently found themselves in the spotlight for their past ties to slavery. Responding to the issue, they stepped into a complex discourse of reconciliation. Taking a rhetorical approach, this article analyzes the response of Aetna Inc. It explores how corporate rhetoric functions within present discourses about historical injustices and illustrates that Aetna's response informed by common strategies of corporate apologia inhibited meaningful reconciliation. The article thus furthers criticisms of (corporate) apologia in the context of historical injustice and raises questions about the potentialities and limitations of corporate rhetoric for reconciliation.
Ua3/9/5 Wku Energy Policy Announcement, Wku President's Office
Ua3/9/5 Wku Energy Policy Announcement, Wku President's Office
WKU Archives Records
Remarks and announcement by WKU president Gary Ransdell regarding WKU's energy policy and enumerating conservation efforts.
Ua3/9/5 Presentation To Joint Committee On Education, Wku President's Office
Ua3/9/5 Presentation To Joint Committee On Education, Wku President's Office
WKU Archives Records
Presentation by WKU president Gary Ransdell to the Kentucky Joint Committee on Education. Data regarding WKU enrollment, tuition, degrees awarded, student retention, graduation statistics, transfer students, Applied Research & Technology Program, Science, Technology, Engineering & Mathematics (STEM), SKy Teach, student financial aid, Finish WKU, Division of Extended Learning & Outreach (DELO), WKU Glasgow, WKU E-town/Radcliff/Ft. Knox, WKU Owensboro, Gatton Academy of Mathematics & Science and doctoral programs.
Ua3/9/5 Faculty & Staff Opening Convocation, Wku President's Office
Ua3/9/5 Faculty & Staff Opening Convocation, Wku President's Office
WKU Archives Records
Speech delivered by WKU president Gary Ransdell at fall convocation. He discusses achievements, budget cuts, strategic planning, tuition, construction and degree productivity.
Ua3/9/5 Skyteach Announcement, Wku President's Office
Ua3/9/5 Skyteach Announcement, Wku President's Office
WKU Archives Records
Program and remarks used by WKU president Gary Ransdell's announcement of WKU's participation in the UTeach national initiative.
Ua3/9/5 Academy Of Math & Science Dedication, Wku President's Office
Ua3/9/5 Academy Of Math & Science Dedication, Wku President's Office
WKU Archives Records
Program and remarks used by WKU president Gary Ransdell at the Academy of Math & Science dedication ceremony.
Ua3/9/5 Faculty-Staff Convocation, Wku President's Office
Ua3/9/5 Faculty-Staff Convocation, Wku President's Office
WKU Archives Records
Speech delivered by WKU president Gary Ransdell at fall convocation. He discusses achievements, donations, athletics, WKU centennial, budget cuts, enrollment, tuition, commercialization of intellectual property, physical plant and construction.
Ua3/9/5 Budget Remarks, Wku President's Office
Ua3/9/5 Budget Remarks, Wku President's Office
WKU Archives Records
Remarks delivered by WKU president Gary Ransdell regarding the budget process in 2006. It includes a list of critical needs for 2006 to 2008.
Turning Points In Relationships With Disliked Co-Workers, Jon A. Hess, Becky Lynn Omdahl, Janie M. Harden Fritz
Turning Points In Relationships With Disliked Co-Workers, Jon A. Hess, Becky Lynn Omdahl, Janie M. Harden Fritz
Communication Faculty Publications
Although most people begin their employment with the education and on-the-job training to handle the tasks their jobs entail, few long-term employees boast that they feel competent in dealing with all the difficult people they encounter in the workplace. Unpleasant coworkers range from annoying nuisances to major sources of job frustration and career roadblocks. Given that periodic preoccupation with unlovable coworkers is nearly a universal feature of organizational life, it is not surprising that such relationships are given due attention in the media and popular press (e.g., Bramson, 1989; Topchik, 2000). What is surprising is how little scholarly attention has …
Ua3/9/5 Faculty-Staff Convocation, Wku President's Office
Ua3/9/5 Faculty-Staff Convocation, Wku President's Office
WKU Archives Records
Speech delivered by WKU president Gary Ransdell at fall convocation. He discusses achievements, growth, curriculum, cooperation, WKU spirit, international study programs and optimism.
Ua3/9/5 Special Unveiling Of Granite Panels On The Guthrie Bell Tower, Wku President's Office
Ua3/9/5 Special Unveiling Of Granite Panels On The Guthrie Bell Tower, Wku President's Office
WKU Archives Records
Program and talking points used by WKU president Gary Ransdell at the unveiling of the granite panels on the Guthrie Bell Tower honoring WKU servicemen and veterans.
Ua3/9/5 Conservation Reserve Enhancement Program (Crep), Wku President's Office
Ua3/9/5 Conservation Reserve Enhancement Program (Crep), Wku President's Office
WKU Archives Records
Talking points used by WKU president Gary Ransdell regarding WKU's partnering with Conservation Reserve Enhancement Program.
Ua3/9/5 Sygen Announcement, Wku President's Office
Ua3/9/5 Sygen Announcement, Wku President's Office
WKU Archives Records
Program and talking points used by WKU president Gary Ransdell when announcing $2.5 million gift from Sygen and the creation of the Sygen Chair in Biotechnology.
Ua3/9/5 Wku Owensboro Campus Ribbon Cutting, Wku President's Office
Ua3/9/5 Wku Owensboro Campus Ribbon Cutting, Wku President's Office
WKU Archives Records
Talking points used by WKU president Gary Ransdell at WKU Owensboro ribbon cutting.