Speech and Rhetorical Studies Commons^™

The 1972 Cigarette Tax Referendum: A Mass Communication Campaign, Gwendolyn Moore Danielson

Dissertations and Theses

During the past forty years, Oregon voters have approved only two tax proposals; both taxes on cigarettes. The subject of this study is the campaign carried out by proponents of H.B. 3064 to pass the most recent Oregon tax referendum measure. Central to the questions asked in the investigation of the 1972 cigarette tax campaign was why the outcome of this proposal was successful. The thesis hypothesizes that the critical variable was the involvement of major socio-economic interest groups in formulating and disseminating persuasive campaign messages.

The rationale for entering into such a study was the shortage of information on …

Ua45/6 Commencement Address, Donald Kendall

WKU Archives Records

Commencement speech delivered by Donald Kendall to the Class of 1972 regarding adulthood and economic illiteracy.

Ua77/1 Western Alumnus, Vol. 40, No. 4, Wku Alumni Association

WKU Archives Records

WKU alumni magazine. Features the following articles:

• Dickey, Debbie. Teachers of Tomorrow: Learners of Today
• Given, Ed. Miracle Worker: Athletic Trainer Russell Miller
• A Week in the Life of Professor X
• Those Were the Days, My Friend 1949-1950
• Conway, Sheila. The Sky Show is Right Inside - Hardin Planetarium
• Robe, Harry. Psychology Students Do Their Thing - Research
• Downing, Dero. Address at Founders Day Luncheon
• Stephens, Blackburn. Advice to ROTC Graduates
• Hauser, Philip. Implosion, Explosion, Displosion
• Wassom, Earl. The Mini Library - A Product of Technology
• Brumfield, Stanley. Caution: Human Beings Here Handle With Care - University Counseling Services
• Armstrong, …