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Full-Text Articles in Speech and Rhetorical Studies

The 1972 Cigarette Tax Referendum: A Mass Communication Campaign, Gwendolyn Moore Danielson Nov 1972

The 1972 Cigarette Tax Referendum: A Mass Communication Campaign, Gwendolyn Moore Danielson

Dissertations and Theses

During the past forty years, Oregon voters have approved only two tax proposals; both taxes on cigarettes. The subject of this study is the campaign carried out by proponents of H.B. 3064 to pass the most recent Oregon tax referendum measure. Central to the questions asked in the investigation of the 1972 cigarette tax campaign was why the outcome of this proposal was successful. The thesis hypothesizes that the critical variable was the involvement of major socio-economic interest groups in formulating and disseminating persuasive campaign messages.

The rationale for entering into such a study was the shortage of information ...


Ua45/6 Commencement Address, Donald Kendall May 1972

Ua45/6 Commencement Address, Donald Kendall

WKU Archives Records

Commencement speech delivered by Donald Kendall to the Class of 1972 regarding adulthood and economic illiteracy.