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Speech and Rhetorical Studies Commons™
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Full-Text Articles in Speech and Rhetorical Studies
Crafting The Message: The Complex Process Behind Presidential Communication In Higher Education, Jon Mcnaughtan, Patricia Ryan Pal
Crafting The Message: The Complex Process Behind Presidential Communication In Higher Education, Jon Mcnaughtan, Patricia Ryan Pal
Journal of Research on the College President
University presidents engage in formal and informal communicationthrough multiple modes of communication. While scholars have studied the content and motivations behind presidential communication, this study provides insight into the process that university presidents engage in when crafting public statements. Utilizing interviews with presidents (8) and vice-presidents of communication (4) at U.S. flagship universities, we employ the cognitive process writing theory to develop a process model of presidential communication,while highlighting how presidents describe their experiences crafting communication. Results highlight thepresident’sperception of theirroleas instigator of communication, the involvementof other senior leaders (e.g., legal counsel, chief of staff, etc.), andinsight into thecomplex process …
Applause, Laughter, Chants, And Cheers: An Analysis Of The Rhetorical Skill Of The “Great Communicator”, Reagan Gresham Dye
Applause, Laughter, Chants, And Cheers: An Analysis Of The Rhetorical Skill Of The “Great Communicator”, Reagan Gresham Dye
Graduate Theses and Dissertations
This study takes a content analytic approach to analyze the use of rhetorical devices in televised Republican National Convention (RNC) addresses by former U.S. President Ronald Reagan. By measuring rhetorical strategies and their relationship with the type, strength, synchrony, and duration of audience responses during the 1976, 1980, 1984, and 1992 RNCs, this study finds that Reagan had the ability to control speech factors to his advantage to promote positive audience response. This study finds that Reagan was adept at utilizing humor, external attacks, and advocating for his policy agenda in a way that elicited positive audience responses such as …