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Speech and Rhetorical Studies Commons™
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Full-Text Articles in Speech and Rhetorical Studies
Communication Branches Out: Developing Interpersonal Skills Through Genealogical Research, Julian Costa, Gary Snyder
Communication Branches Out: Developing Interpersonal Skills Through Genealogical Research, Julian Costa, Gary Snyder
Proceedings of the New York State Communication Association
Communication students of the twenty-first century must not only be able to interact in multiple formats but be able to express their ideas across varied platforms. A common deterrent faced by students conducting research is the lack of applicability of the subject matter to their lives. The integration of genealogical research can address this issue because it allows students to learn about, and celebrate, their family history. While engaged in such a pursuit, students will develop core communication skills, such as speaking and listening, online research, and message design.
Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal
Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal
West Chester University Master’s Theses
Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …