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Articles 1 - 5 of 5
Full-Text Articles in Speech and Rhetorical Studies
Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal
Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal
West Chester University Master’s Theses
Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …
Right Turn At Reality: A Rhetorical Analysis Of Right Wing Negotiations On Race And Masculinity In Online Spaces, Andrew R.J. Hart
Right Turn At Reality: A Rhetorical Analysis Of Right Wing Negotiations On Race And Masculinity In Online Spaces, Andrew R.J. Hart
MSU Graduate Theses
The effects of right wing politically charged violence are more visible now than at any other point in recent American history. The Internet, and social media more specifically, has become a crucial nexus point in the dissemination of decentralized Alt-Right propaganda. The visual nature of social media has increased the importance of images a means of communication. Through this thesis, I analyze artifacts coming out of these spaces representing a conversation between creators and audiences, and how they work dialogically to introduce and reify symbols of white masculine supremacy within this subgroup. Through this process, I find multiple recurring patterns …
How Communication Design Motivates Voter Participation: Comparing Instrumental Vs. Social Rhetoric, Lindsay Pryor
How Communication Design Motivates Voter Participation: Comparing Instrumental Vs. Social Rhetoric, Lindsay Pryor
MAIS Projects and Theses
This written defense of my degree project describes how l used contemporary communication design theory to develop postcards for the Office of the Washington Secretary of State urging voter registration before the 2013 General Election deadline. In addition to measuring the overall effectiveness of the postcards, this project evaluated the registration and turnout differences between two treatments in a study funded by The Pew Charitable Trusts. The aim of the study was to add to the small but growing body of interdisciplinary research concerning communication design and voter participation. To determine which communication design techniques motivate more postcard recipients to …
Military & Media: A Close Contexual Analysis Of Moveon.Org's Controversial Attack Ad Of General David Petraeus, Joseph Jordan Vignolo
Military & Media: A Close Contexual Analysis Of Moveon.Org's Controversial Attack Ad Of General David Petraeus, Joseph Jordan Vignolo
Communication Studies
No abstract provided.
The Role And Effect Of Advertising On Women During World War Ii, Laura Elizabeth Francis
The Role And Effect Of Advertising On Women During World War Ii, Laura Elizabeth Francis
Undergraduate Theses and Capstone Projects
Advertising had an overwhelming effect on women during World War II; many women were influenced by advertising in the media to behave a certain way, buy certain products, and also support the war effort in a variety of ways. In the 1940s while many American women’s husbands, fiances, boyfriends, brothers, and sons were going off to fight in the War abroad, many women were fighting a war of their own on the home front. While men could prove they were active patriotic citizens by fighting in the military and taking government positions, female’s roles were re-written to show what they …