Open Access. Powered by Scholars. Published by Universities.®

Speech and Rhetorical Studies Commons

Open Access. Powered by Scholars. Published by Universities.®

Gender, Race, Sexuality, and Ethnicity in Communication

Northwest Communication Association Conference Papers & Presentations

Articles 1 - 2 of 2

Full-Text Articles in Speech and Rhetorical Studies

Exploring Diversity, Citizenship, And Gender Through Jazz: A Narrative Criticism Of I Am Jazz, Mary Beth Jones Jan 2017

Exploring Diversity, Citizenship, And Gender Through Jazz: A Narrative Criticism Of I Am Jazz, Mary Beth Jones

Northwest Communication Association Conference Papers & Presentations

In this study, a narrative analysis of a children’s picture book was conducted to uncover how young audiences are taught about diversity and inclusion through books. The setting, characters, narrator, and target audiences of the 2014 book I am Jazz were evaluated to decipher how readers are educated about transgenderism and diversity in greater context. Specific rhetorical qualities in the visual and written elements emphasize the importance of diversity, uniqueness, individuality, and acceptance. This particular book has created a range of support and protest since its publication, and it is an important example of the emotional and political power of …


Is It Sexy? A Semiotic Analysis Of Sexual Imagery In Japanese And United States Advertising, Marc P. Pereira Apr 2012

Is It Sexy? A Semiotic Analysis Of Sexual Imagery In Japanese And United States Advertising, Marc P. Pereira

Northwest Communication Association Conference Papers & Presentations

This study presents a semiotic analysis of several magazine advertisements in an attempt to explore body image and sexuality as it is illustrated in marketing campaigns in both the United States and Japan. Each of the magazines from which the artifacts were drawn was published in 2011, and each presents a similar focus on fitness, fashion, and television in each country. A comparison of the sexuality portrayed in advertisements was conducted to explore similarities and differences. It was found that there is a difference in how sexual imagery was used between the United States and Japan, with the United States …