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Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal Jan 2024

Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal

West Chester University Master’s Theses

Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …


"I Think There Is A Place For Small Programs:" Advocating, Implementing, And Sustaining Tpc Programs In Small Us Institutions, Martha Lynn Russell Dec 2023

"I Think There Is A Place For Small Programs:" Advocating, Implementing, And Sustaining Tpc Programs In Small Us Institutions, Martha Lynn Russell

English Theses & Dissertations

Technical and Professional Communication (TPC) programs in small institutions compose of over a third of all programs in the US, yet this space has been understudied by most scholars. To fill this gap, this dissertation presents findings from one-hour interviews with twenty-six TPC program directors in small US institutions with undergraduate populations of less than six thousand. The results of this dissertation include the ways that small institutions are advocating, implementing, and sustaining their TPC program in unique ways with implications for how any TPC programs regardless of size can learn from these findings.


Neil Postman's Loving Resistance Fighter: A Philosophy Of Communication In The Age Of Technopoly, Ryan Mccullough May 2023

Neil Postman's Loving Resistance Fighter: A Philosophy Of Communication In The Age Of Technopoly, Ryan Mccullough

Electronic Theses and Dissertations

This project walks the work of Neil Postman (1931-2003) into the philosophy of communication. Traditional conceptions of Neil Postman’s body of work position his ideas within the traditions of media ecology, general semantics, or, more broadly, as a form of media studies and criticism. In addition, others label Postman’s work, especially in Technopoly (1992), as pessimistic, deterministic, and/or imbibed with Luddite tendencies. This project articulates a different view and contends that Postman’s scholarship, in particular his articulation of the loving resistance fighter in the final chapter of Technopoly, is committed to resisting the nefarious forces embedded in both technology …


The Erasure Of Rural West Texas Voices In Higher Education Institutions An Autoethnographic Study Of Minoritized Students Of West Texas In Their Journey To Obtain Success In Higher Education Institutions, David Whaley-Weems Sr May 2023

The Erasure Of Rural West Texas Voices In Higher Education Institutions An Autoethnographic Study Of Minoritized Students Of West Texas In Their Journey To Obtain Success In Higher Education Institutions, David Whaley-Weems Sr

All Dissertations

I was once told there is a person in the world who has locked within his or her mind the framework for the cure for cancer or even the ability to create an energy model that will revolutionize how society consumes natural resources. Now imagine if I told you I have seen that person alive and well working as an oil well driller on a rig in Mentone, Texas. The first question most people would ask is, “Why is the person drilling in the middle of nowhere Texas instead of impacting the world by way of displaying his or her …


Cold Calling In The Classroom: Exploring Student Perceptions Of Instructor Communication Using The Face Negotiation Theory, Cynthia Chinazo Nnagboro Jan 2023

Cold Calling In The Classroom: Exploring Student Perceptions Of Instructor Communication Using The Face Negotiation Theory, Cynthia Chinazo Nnagboro

Theses and Dissertations--Communication

Using face negotiation theory (Ting-Toomey, 1988) as a theoretical framework, this dissertation sought to determine students’ perceptions of instructor communication during classroom discussions where instructors use cold calling tactics. According to FNT, students perceived that self-construal determines their face concern as either self, other/mutual face. Therefore, an instructor must determine the best facework strategies to prevent face loss during classroom discussions to maintain optimal student outcomes in communication satisfaction and motivation to participate. This was accomplished by using 8 hypothetical vignettes, a pilot test and an experiment that measured face threat, face support, student communication satisfaction and motivation, intention to …


Media Ideologies And The Politics Of Digital Literacy: Discourses On Technology And Media In A Small School District In The U.S. Heartland, Chris Borntrager Aug 2022

Media Ideologies And The Politics Of Digital Literacy: Discourses On Technology And Media In A Small School District In The U.S. Heartland, Chris Borntrager

Graduate Theses and Dissertations

This dissertation uses a discourse studies approach to investigate key communicative processes by which digital technology is given situated meanings within the institution of public education, including at the level of official discourse, administrative texts, and the spoken discourse of professional educators. The discursive processes under analysis, referred to here as “institutional media ideologies,” arguably function as discursive frameworks which, akin to tactics of management in organizations, constrain the further production of discourse in a particular professional domain, including through the codification of contextualization practices, participant roles, and the social meanings of practices implicating the use of digital technology. Furthermore, …


I’M Not A Tragedy: Speaking Up About Ableist Microaggressions, Kasandra Marguerite Colwell Jan 2022

I’M Not A Tragedy: Speaking Up About Ableist Microaggressions, Kasandra Marguerite Colwell

Communication Senior Capstones

Have you heard of ableist microaggressions? Let me tell you about them, as someone who has experienced them. I have a bi-lateral dislocating knee condition that I was born with. I can walk, but sometimes I need additional stability or reduction of pain while getting around, in which case I tend to use a cane. I have had many othering interactions while using a mobility aid in public, whether that be a knee brace, a cane, or crutches. While it often seemed the stranger didn’t mean any harm, the question is how many invasive questions and comments from strangers can …


Best Practices Of Teaching Public Speaking Online, Sally Dufner Jan 2022

Best Practices Of Teaching Public Speaking Online, Sally Dufner

All Graduate Theses, Dissertations, and Other Capstone Projects

Teaching public speaking online has been highly contested by communication studies instructors. The need for having a live audience has been a staple in public speaking from its inception. The COVID 19 pandemic forced many reluctant public speaking faculty members to teach this pivotal course online. Communication studies departments were required to examine their stance of offering it online or not. The purpose of this qualitative research study was to answer the following three questions: (1) Is there validity in teaching public speaking online? (2) What are best practices in teaching public speaking courses online? and (3) How do best …


Reading Robot, Gillian Watts, Andrew Myers, Sabrinna Tan, Taylor Klein, Omeed Djassemi Jun 2020

Reading Robot, Gillian Watts, Andrew Myers, Sabrinna Tan, Taylor Klein, Omeed Djassemi

General Engineering

Presently, there is an insufficient availability of human experts to assist students in reading competency and comprehension. Our team’s goal was to create an improved socially assistive robot for use by therapists, teachers, and parents to help children and adults develop reading skills while they do not have access to specialists. HAPI is a socially assistive robot that we created with the goal of helping students practice their reading comprehension skills. HAPI enables a student to improve their reading skills without an educator present, while enabling educators to review the student's performance remotely. Design constraints included: physical size, weight, duration …


Narratives Of Queerness: Queer Worldmaking (In) The Classroom With Undergraduate Students, Rachel Briggs Oct 2019

Narratives Of Queerness: Queer Worldmaking (In) The Classroom With Undergraduate Students, Rachel Briggs

Doctoral Dissertations

This research brings together education research, queer theory, and performance theory to consider the worldmaking potential of the queer classroom. Using students’ stories about queerness in the classroom and my own stories about the classroom, I ask what we can learn from students’ voices about how queerness is/can be performed in the classroom and through relations. This study uses critical ethnography, personal narrative, and performative writing to examine the production of subject positions in the classroom, to connect this to a queer theoretical framework, and to explore the worldmaking potential of the classroom. I interviewed seven undergraduate students at a …


Why Study Language? Discussing Language And Its Influence On Gender Discrimination, Katelyn Eisenmann Apr 2019

Why Study Language? Discussing Language And Its Influence On Gender Discrimination, Katelyn Eisenmann

Honors Projects

An applied research project, with the culminating piece being a panel discussion that focused on the ways in which language use and structure contribute to attitudes and perceptions of gender within our society, and the politics that surround concepts of gender.


Evaluación Y Prospectiva De Las Estrategias De Comunicación De La Facultad De Ciencias Administrativas Y Contables, Angy Zorany Moreno Escarpeta, Luis Miguel Romero Rodríguez Jan 2019

Evaluación Y Prospectiva De Las Estrategias De Comunicación De La Facultad De Ciencias Administrativas Y Contables, Angy Zorany Moreno Escarpeta, Luis Miguel Romero Rodríguez

Contaduría Pública

El presente documento expone la contribución en el semillero de reflexión artística y mediática RAM, con duración de tres semestres (2017 l – 2018 l), descritos en dos capítulos, en el primero abordaremos la obra teatral denominada “Balance”, la cual fue presentada en noviembre de 2017 y en el segundo daremos cuenta del proceso de edición de la revista balance social digital volumen 5 (1) que fuese publicada en mayo de 2018.


Agriculture Ambassador State Conference, James Andrew Broaddus, Quincie A. Gourley Jun 2018

Agriculture Ambassador State Conference, James Andrew Broaddus, Quincie A. Gourley

Agricultural Education and Communication

The Agriculture Ambassador organization at California Polytechnic State University, San Luis Obispo focuses on promotion of higher education, agriculture, and professional development among its members and community contacts. In 2018, the organization hosted the Agriculture Ambassador State Conference to bring together Californian Agriculture Ambassadors and industry professionals for workshops and advocacy planning. “Exposure to the different forms of leadership through out-of-classroom involvement offers concrete experiences and background knowledge upon which students can draw as they integrate leadership theories and skills,” (Fritz, S., 1998, p.58). Industry professionals have cited the need to emphasize soft skill development through college level education (Robles, …


Radical Social Ecology As Deep Pragmatism: A Call To The Abolition Of Systemic Dissonance And The Minimization Of Entropic Chaos, Arielle Brender May 2018

Radical Social Ecology As Deep Pragmatism: A Call To The Abolition Of Systemic Dissonance And The Minimization Of Entropic Chaos, Arielle Brender

Student Theses 2015-Present

This paper aims to shed light on the dissonance caused by the superimposition of Dominant Human Systems on Natural Systems. I highlight the synthetic nature of Dominant Human Systems as egoic and linguistic phenomenon manufactured by a mere portion of the human population, which renders them inherently oppressive unto peoples and landscapes whose wisdom were barred from the design process. In pursuing a radical pragmatic approach to mending the simultaneous oppression and destruction of the human being and the earth, I highlight the necessity of minimizing entropic chaos caused by excess energy expenditure, an essential feature of systems that aim …


Microaggressions Within The Lgbtq+ Community: An Autoethnography, Erika A. Perez Montes May 2018

Microaggressions Within The Lgbtq+ Community: An Autoethnography, Erika A. Perez Montes

Capstone Projects and Master's Theses

This autoethnography is about different points in my life where I committed microaggressions towards the LGBTQ+ community specific to different genders, sexual orientations and/or how people in the community present themselves. I use “thick intersectionality” ‒ an embodied exploration of the complex particularities of individuals’ lives and identities associated with their race, class, gender, sexuality, and national locations ‒ as a means of portraying my message, voicing the emotions that I felt, and the identity I occupied at that moment. I show that the intersectionalities of queer folks’ identities create unconscious microaggressions towards other queer folks. The purpose of my …


The Horse's Ass: A Survey Of Comediology, William M. Fisk Dec 2017

The Horse's Ass: A Survey Of Comediology, William M. Fisk

University of New Orleans Theses and Dissertations

What is comedy? Can someone learn to be funny? Are there rules or guidelines for the production of laughter, the universal language? This paper, which outlines an investigation of successful comedians and the production of a short film, determines to aggregate as many of the relevant prerequisites of inducing giggles as possible, especially as they relate to the audiovisual medium of cinema.


Girls Are Us: A Collection Of Oral Histories From The Jmu Community, Anne M. Sherman May 2017

Girls Are Us: A Collection Of Oral Histories From The Jmu Community, Anne M. Sherman

Senior Honors Projects, 2010-2019

On a campus where women make up a majority of the student population, it is especially important that female voices are heard and given a platform on which they can control their own narrative. I wanted to give those female-identifying voices that platform. I conducted a series of interviews to examine how college-aged female-identifying students feel about their identity and how they construct that identity within the climate of the JMU community. I was particularly interested in the intersections of gender, race, ethnicity, class, sexual preference, and ability. I asked each person to share their stories of times when they …


Argument Education In Higher Education: A Validation Study, Paul E. Mabrey Iii May 2017

Argument Education In Higher Education: A Validation Study, Paul E. Mabrey Iii

Dissertations, 2014-2019

Argument education can play an important role in higher education for leadership development and responding to increasing calls for post-secondary accountability. But to do so, argumentation teachers, scholars, and practitioners need to develop a clearer definition and research agenda for the purposes of teaching and assessing argumentation. The research conducted here contributes to this project by first establishing a definitional construct and observable behaviors associated with learning and practicing argumentation. Second, an argument education assessment instrument was created based off of the literature-supported definition of argumentation. Third, debate and argument education subject matter experts reviewed the definition, behaviors, and assessment …


Communication Apprehension Among Community College Students: A Phenomenology, John R. Bragg Jr. May 2017

Communication Apprehension Among Community College Students: A Phenomenology, John R. Bragg Jr.

Electronic Theses and Dissertations

A qualitative investigation was conducted to explore the phenomenon of communication apprehension among a purposeful sample of five community college students with high levels of communication apprehension. The phenomenon of Communication Apprehension (CA) is “an individual’s level of fear or anxiety associated with either real or anticipated communication with another person or persons” (Beatty, McCroskey, & Heisel, 1998, p. 197; McCroskey, 1970, p. 269). All individuals experience some level of CA, and between 30% and 40% of individuals are estimated to experience high levels of CA. For the community college student with high levels of CA, the introductory communication course …


A Rhetorical Criticism Of Waiting For Superman, Jordan L. Baxter Mar 2017

A Rhetorical Criticism Of Waiting For Superman, Jordan L. Baxter

Communication Studies

This project analyzes the documentary Waiting for Superman in order to better understand the rhetoric surrounding public education in America. I perform a close textual analysis of the documentary and explore the rhetorical strategies the film uses to persuade its audience. Through my analysis I argue that Waiting for Superman employs rhetorical appeals of ethos, pathos, and logos to successfully characterize the public school system as a failing institution. This failure is largely blamed on teachers unions who are vilified throughout the film and shown to be preventing progressive reforms from passing. Lastly, through the use of identification Waiting for …


Implementing Vocational Training At Escuela Quiteña De Estudios Bíblicos, Joshua K. Marcum Dec 2016

Implementing Vocational Training At Escuela Quiteña De Estudios Bíblicos, Joshua K. Marcum

Doctor of Ministry Theses

This DMin project addressed the problem of the absence of a viable training model to equip graduates of EQEB (Escuela Quiteña de Estudios Biblicos) for self-sustaining ministry. Based upon a theology of vocation, the project implemented and evaluated the inclusion of a technical-skills component to EQEB’s current seminary training. The project followed the integration of sixteen EQEB students in the vocational program implemented during the 2015-2016 school year. Qualitative research data gathered from five group interviews with these students, my own field notes, and a faculty interview provided the substance upon which I based the project´s findings. Over a seven-month …


Our Voice, Our Choice: Race, Politics And Community Building On The Pages Of Five Historically Black College And University Newspapers From 1930 To 1959, Sheryl Monique Kennedy Haydel May 2016

Our Voice, Our Choice: Race, Politics And Community Building On The Pages Of Five Historically Black College And University Newspapers From 1930 To 1959, Sheryl Monique Kennedy Haydel

Dissertations

From 1930 to 1959, the black college student-run press was a prolific voice leading discussions about ways to eradicate racial discrimination, amass political currency, and nurture communal solidarity. Embedded in their mission was a desire to awaken their readers intellectually and emotionally to join a mounting movement toward racial liberation. Yet, historians have ignored this expansive network of black collegian editors and writers, who were a philosophical extension of the professional Black Press.

Like their mentors in the Black Press, black college student editors and writers vigorously advocated for racial equality, took a combative stance against political gerrymandering that left …


Your Face Betrays You: A Fantasy Theme Analysis Of Lie To Me, Caroline Campbell Apr 2016

Your Face Betrays You: A Fantasy Theme Analysis Of Lie To Me, Caroline Campbell

Electronic Theses and Dissertations

Research concerning the consequences of edutainment has revealed that television shows have the capability to influence audience members. As the lines between education and entertainment are becoming increasingly blurred, viewers may not be aware of how watching such shows impacts them. Lie to Me is a popular edutainment television series that educates viewers about the power of micro expressions. Ekman has dedicated a large part of his life to the development of research related to micro expressions. The show’s main character, Cal Lightman, portrayed Paul Ekman’s special talents and knowledge through his ability to detect micro expressions. The first three …


Esl Students' Language Anxiety In In-Class Oral Presentations, Yusi Chen Jan 2015

Esl Students' Language Anxiety In In-Class Oral Presentations, Yusi Chen

Theses, Dissertations and Capstones

This case study aims to explore connections between ESL students’ speaking-in-class anxiety and their presentation performance, factors causing oral anxiety during presentations, and strategies to regulate L2 students’ speaking anxiety in presentations. Findings of this research contribute to the investigation of speaking-in-class anxiety from non-English major L2 students. Three Chinese ESL students enrolled in the INTO program at Marshall University individually gave two presentations in speaking classes. Triangulated data sources were collected to delve into three research questions. The results suggest that L2 students’ anxiety forms mental blocks during presentations, but it has less influence on their presentation performance. Based …


What Is Writing In Undergraduate Anthropology? An Activity Theory Analysis, Boba M. Samuels Sep 2014

What Is Writing In Undergraduate Anthropology? An Activity Theory Analysis, Boba M. Samuels

Electronic Thesis and Dissertation Repository

How students learn to write in the disciplines is a question of ongoing concern in writing studies, with practical implications for academia. This case study used ethnographic methods to explore undergraduate writing in two upper year anthropology courses at a Canadian university over one term (four months). Student and professor interviews, classroom field notes, surveys, and students’ final papers were analysed using a framework drawn from activity theory and informed by genre theory. Four themes emerged from the data: anthropology as school; the familiar vs. unfamiliar; reading; and hidden rhetoric. Findings suggest students approach disciplinary work primarily as students rather …


Interpreting, Stephanie Jo Kent Aug 2014

Interpreting, Stephanie Jo Kent

Doctoral Dissertations

What do community interpreting for the Deaf in western societies, conference interpreting for the European Parliament, and language brokering in international management have in common? Academic research and professional training have historically emphasized the linguistic and cognitive challenges of interpreting, neglecting or ignoring the social aspects that structure communication. All forms of interpreting are inherently social; they involve relationships among at least three people and two languages. The contexts explored here, American Sign Language/English interpreting and spoken language interpreting within the European Parliament, show that simultaneous interpreting involves attitudes, norms and values about intercultural communication that overemphasize information and discount …


The Writing Is The Wall: Expanding The Means Of Communication With Multimodal Approaches To Teaching Composition, Matthew Williams Schering Jul 2014

The Writing Is The Wall: Expanding The Means Of Communication With Multimodal Approaches To Teaching Composition, Matthew Williams Schering

All Student Theses

As the paradigm of communication shifts into the digital realm, it seems only logical that instructors’ pedagogical approaches to teaching writing should shift as well. Though there is still much merit to teaching tradition approaches to composition, are there more modern methods that could be employed to teach communication in a contemporary setting? This thesis shall examine the role that new media can play in a multimodal composition course, as new media seems to be the most effective way to teach rhetorical communication skills in a modern setting. By looking at new media elements, such as podcasts, wikis, and images, …


Discourse Analysis Of Interpersonal Features In Esl And Jsl Textbooks, Yukina Takahira Jan 2014

Discourse Analysis Of Interpersonal Features In Esl And Jsl Textbooks, Yukina Takahira

Theses, Dissertations and Capstones

Textbooks play an important role in language classrooms. They serve as models for language use in a target community and significantly influence language learners in their development of language use and perceptions of the target community. In traditional grammar teaching, teachers seldom look into linguistic choices at the discourse level and mainly use language textbooks to focus on grammatical accuracy at the sentence level. Language cannot be divorced from the context and culture of its use; contextual and cultural aspects of language are inherent in discourse. Language textbooks provide not only the needed linguistic resources, but also reflect the interpersonal …


Describing The Spoken Discourse Practices Of Second And Third Grade Classroom Teachers In Appalachia, Natasha Janel Scott Jan 2014

Describing The Spoken Discourse Practices Of Second And Third Grade Classroom Teachers In Appalachia, Natasha Janel Scott

Theses, Dissertations and Capstones

In order to meet the academic demands of the school system, school-aged children must be able to understand the language (discourse) of their teachers and the curricular expectations for verbal expression. Speech-Language Pathologists (SLPs), working within the schools, need to identify and include in their therapy planning the learning supports that will contribute to students’ classroom success. One useful data-set for this planning is knowledge of the types and levels of discourse used and expected by the classroom teacher. The purpose of this study was to examine the spoken discourse practices of second and third grade teachers in Appalachia. By …


The Effects Of Charismatic Communication Training On Leader Communication Effectiveness, Paul Fabbi May 2013

The Effects Of Charismatic Communication Training On Leader Communication Effectiveness, Paul Fabbi

Ed.D. Dissertations

This study investigated whether a two-hour leadership course in charismatic communication would result in improved leader communication effectiveness. Ninety two organizational leaders participated in the study, as well as 955 of their followers. Leader participants were divided into experimental and control conditions and a pretest-posttest research design was used to evaluate the effects of training on leader charismatic communication self-efficacy and charismatic communication behaviors. Follower perception of leader communication effectiveness was evaluated using a simple time series design. Results indicated those in the training condition had significantly greater charismatic communication self-efficacy and behavioral ability than those in the non-training condition. …