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Full-Text Articles in Speech and Rhetorical Studies
Lifestyle Drugs And The Neoliberal Family, Kristin Swenson
Lifestyle Drugs And The Neoliberal Family, Kristin Swenson
Kristin Swenson
Since 1997, advertisements for lifestyle drugs have saturated the U.S. airwaves, print media, and the Internet. Viewers are asked to see their children’s difficulty in school as attention deficit disorder, their worry as anxiety, and their flagging sex life as dysfunction. And for each disorder, there is a corresponding pharmaceutical solution. Through the lens of these advertisements, Lifestyle Drugs and the Neoliberal Family unpacks our contemporary obsession with obtaining easy solutions for difficult problems. The ads’ discourse illuminates the experience of living within a society increasingly affected by the policies of neoliberalism, one that requires us to invest and manage …
From Freedom Rides To Justice Rides: Analogizing Social Movement Rhetoric In A Post-Identity America., Michelle Kearl
From Freedom Rides To Justice Rides: Analogizing Social Movement Rhetoric In A Post-Identity America., Michelle Kearl
Michelle Kelsey Kearl
This presentation explores the rhetorical strategies, specifically the use of analogy, used in the rhetoric of the Created Equal organization. Created Equal, an anti-abortion activist organization, argues that it is a social movement in the vein of the Civil Rights Movement. The rhetoric employed by the organization is remarkable in its pedestrian attempt to veil its religious ideology, as well as its attempt to closely associate itself with the traditional Civil Rights agenda. Specifically, the tactics, images, and promotional material used and produced by the organization both explicitly and implicitly equivocate their commitments to stopping abortion to the demands of …