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Full-Text Articles in Speech and Rhetorical Studies

Charge The Cockpit Or Die: An Anatomy Of Fear-Driven Political Rhetoric In American Conservatism, Daniel Hostetter Apr 2024

Charge The Cockpit Or Die: An Anatomy Of Fear-Driven Political Rhetoric In American Conservatism, Daniel Hostetter

Senior Honors Theses

Subthreshold negative emotions have superseded conscious reason as the initial and strongest motivators of political behavior. Political neuroscience uses the concepts of negativity bias and terror management theory to explore why fear-driven rhetoric plays such an outsized role in determining human political actions. These mechanisms of human anthropology are explored by competing explanations from biblical and evolutionary scholars who attempt to understand their contribution to human vulnerabilities to fear. When these mechanisms are observed in fear-driven political rhetoric, three common characteristics emerge: exaggerated threat, tribal combat, and religious apocalypse, which provide a new framework for explaining how modern populist leaders …


The Potential Electoral Influence Of Internet Memes, Sierra K. Hatfield Jan 2018

The Potential Electoral Influence Of Internet Memes, Sierra K. Hatfield

Oswald Research and Creativity Competition

The rising popularity of social media has affected the communication methods of political candidates within the United States. Given the online presence of candidates in recent years, this paper argues that it’s time to consider internet memes – one of the many facets most commonly found on social media – as political rhetoric. This paper seeks to discern which components of an internet meme are most effective in persuading a young voter, using a visually rhetorical approach to understand which characteristics make it most effective. The study also seeks to find which demographics are most likely to be influenced, using …


Inside The Coal Industry’S Rhetorical Playbook, Steve Schwarze, Jennifer Peeples, Jen Schneider, Pete Bsumek Jan 2017

Inside The Coal Industry’S Rhetorical Playbook, Steve Schwarze, Jennifer Peeples, Jen Schneider, Pete Bsumek

Public Policy and Administration Faculty Publications and Presentations

If citizens have heard anything about the upheaval in the U.S. coal industry, it is probably the insistence that President Obama and the EPA have waged a “war on coal.” This phrase is written into President-elect Donald Trump’s energy platform, which promises to “end the war on coal.”