Open Access. Powered by Scholars. Published by Universities.®
Speech and Rhetorical Studies Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Speech and Rhetorical Studies
"I Am A Candidate For President": A Functional Analysis Of Presidential Announcement Speeches, 1960-2004, William Benoit, Jayne R. Goode, Sheri Whalen, Penni M. Pier
"I Am A Candidate For President": A Functional Analysis Of Presidential Announcement Speeches, 1960-2004, William Benoit, Jayne R. Goode, Sheri Whalen, Penni M. Pier
Speaker & Gavel
This study investigates the nature of presidential announcement speeches, messages that introduce the current crop of contenders for the White House to voters and the news media. Announcement speeches are typically voters‘ initial exposure to these politicians as candidates for the White House. Seventy-five presidential announcement speeches from 1960 through 2004 were analyzed with the Functional Theory of Campaign Discourse. Acclaims were over three times as common as attacks; defenses were quite rare. Republicans and winners were more positive than Democrats or losers. These speeches were evenly split between policy and character. Democrats discussed policy more, and character less, than …
A Functional Analysis Of 2008 Presidential Primary Tv Spots, William L. Benoit, Leslie Rill
A Functional Analysis Of 2008 Presidential Primary Tv Spots, William L. Benoit, Leslie Rill
Speaker & Gavel
The 2008 presidential campaign was unusual for a number of reasons. For the first time since 1952, neither the President nor the Vice President contended for the Oval Office. This meant highly contested primaries in both major political parties. As the Democratic primary ground toward the end, the leading candidates were an African-American–Barack Obama–and a woman–Hillary Clinton. More money was raised and spent on the primary campaign than ever before. This means that the campaign messages in this election deserve scholarly attention. This study applies Benoit’s Functional Theory and Petrocik’s Issue Ownership Theory to primary campaign ads from both major …