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Articles 1 - 12 of 12
Full-Text Articles in Social Media
Let's Talk Body: An Applied Senior Project On Social Media Body Image, Katherine R. Tonges, Lindsey J. Dwyer
Let's Talk Body: An Applied Senior Project On Social Media Body Image, Katherine R. Tonges, Lindsey J. Dwyer
Communication Studies
This paper discusses the overwhelming presence of social media platforms like Instagram and TikTok in the recent generation's (Gen-Z) daily lives. Influencers have become the new celebrities by creating a “relatable and desirable” lifestyle that users aspire to gain. However, the pressure to conform to unrealistic beauty standards and buy promoted products can lead to negative effects on users' mental health and self-esteem. The authors of this paper (Tonges and Dwyer) have created a podcast and Instagram account to encourage an honest conversation about the impact of social media on one’s actions, emotions, and brain chemistry. By analyzing social media …
Correlation Between Social Media Use And Eating Disorder Symptoms: A Literature Review, Makenna Rose Burger
Correlation Between Social Media Use And Eating Disorder Symptoms: A Literature Review, Makenna Rose Burger
Kinesiology and Public Health
Importance: Social media is a pervasive influence in modern society presenting many potential public health implications.
Objective: The purpose of this literature review is to synthesize current research regarding social media and eating disorders.
Methods: Primary research was gathered from Google Scholar and OneSearch database resulting in 7 articles. Articles were examined for common themes.
Results: Common themes found in the resulting research is the prevalence of ‘thinspiration’, gamified content, and overlap of eating disorders with other mental illnesses. Several articles found a significant correlation between social media use and the severity of eating disorder symptoms. …
Market To Me: A Case Study On The Marketing Efforts Of Salesforce Software Company, Marissa Adrianna Spiess Espinola
Market To Me: A Case Study On The Marketing Efforts Of Salesforce Software Company, Marissa Adrianna Spiess Espinola
Experience Industry Management
Social media platforms constitute outstanding channels for fostering relationships with consumers. Recently, there has been a drastic shift towards social media marketing and away from traditional marketing. Marketers are beginning to understand the importance of social media opportunity and are implementing social media marketing strategies and initiatives into companywide marketing practices. Companies cannot afford to lack presence on social media, as competitors could outpace them with marketing efforts of products and services to the public. Social media has become a necessary tool when marketing and advertising. The purpose of this study was to examine social media marketing practices of Salesforce …
“Moderated”; How Facebook And Youtube Recreate The Meaning Of The Societal Public Square, Dylan John Kreisman
“Moderated”; How Facebook And Youtube Recreate The Meaning Of The Societal Public Square, Dylan John Kreisman
Journalism
This study investigates the prevalence of content moderation systems on digital intermediaries and the influence those systems have on the spread of information. It primarily analyzes the content moderation systems of Facebook and YouTube. Since Facebook and YouTube are two of the most used online platforms in the world, the way content is shared and viewed can have implications towards a person’s perspective on a subject. Social media and online intermediaries are growing as people’s source of news, so the primary way people view news in the near future will most likely be from intermediaries such as Facebook or YouTube. …
Promoting Beneficial Social Media Use In Lonely College Students With Film, Francesca P. Ricapito
Promoting Beneficial Social Media Use In Lonely College Students With Film, Francesca P. Ricapito
Journalism
This study explores the relationship between loneliness and approaches to social media in relation to college students at California Polytechnic State University in San Luis Obispo. Understanding why and how individuals engage with social networks can provide avenues into which they can establish online habits that are beneficial to their overall wellbeing. Qualitative data was gathered from interviews with two members of faculty and staff as well as four students, their responses recorded and interpreted as an essay film. Respondents expressed the need for awareness and mindfulness when approaching social media by periodically assessing their own activities and feelings while …
Innovative Dance Music Productions: Social Media Marketing Campaign, Savannah M. Smith, Julia P. Melmon
Innovative Dance Music Productions: Social Media Marketing Campaign, Savannah M. Smith, Julia P. Melmon
Communication Studies
No abstract provided.
Effects Of Para-Social Presence On The Consumer Decision Journey, Ayda Tahmasbi
Effects Of Para-Social Presence On The Consumer Decision Journey, Ayda Tahmasbi
Communication Studies
Para-social presence is investigated in this research study to determine its effects on the consumer decision journey. Attachment styles are also taken into consideration as a possible influence on establishing para-social presence. This study specifically looks at an internet personality’s social media platforms, Twitter, Instagram, and YouTube, and her social media marketing efforts for the release of her new book, Almost Adulting. This study found statistically significant relationships between increasing level of para-social presence across Twitter, Instagram, and YouTube. Further, the study found that para-social presence has a positive correlation with consumers’ initial consideration, purchase decision, and post-purchase experience. Finally, …
Lust For Lulu: An Examination Of Lululemon Athletica's Marketing Authenticity And Branding, Sara Sousa
Lust For Lulu: An Examination Of Lululemon Athletica's Marketing Authenticity And Branding, Sara Sousa
Communication Studies
Lululemon Athletica, a brand built upon the values of balance, harmony, and culture, has one of the most unique and modern methods of advertising of any retailer today, but sometimes being unique can either elevate a brand or bring it down in flames. The brand has experimented with many different advertisement campaigns as a way to engage consumers and promote a lifestyle; some have proven successful while others have stirred up controversy and turmoil for the brand. Honesty and authenticity are not only traits valued as human characteristics, they are also highly valued in the marketing and advertising realm. Marketing …
Public Relations In The Restaurant Industry: Using Visual Social Media To Increase Consumer Relationships, Carly M. Cady
Public Relations In The Restaurant Industry: Using Visual Social Media To Increase Consumer Relationships, Carly M. Cady
Journalism
As daily social media usage grows, marketing through these platforms become increasingly important for public relations professionals. Instagram, one of the most popular social media platforms, provides a new way to instantaneously reach millions of potential customers through the use of visuals. However, with limited knowledge of this new public relations tool, standing out and creating a successful presence for your business is difficult. This study is to explore how visual social media, specifically Instagram, can be used to increase consumer knowledge in the restaurant industry.
Investigation of current literature regarding the topic and gathered opinions of industry professionals will …
Social Media And Celebrities: The Benefits Of A Social Media Presence, Kristin Wright
Social Media And Celebrities: The Benefits Of A Social Media Presence, Kristin Wright
Journalism
This study analyzes celebrities and their social media presence and how they can benefit from using different social platforms. The rise of social media has caused people to rely on it for news, viewing content, and making connections with others. Celebrities no longer have to relay messages or content through their managers and publicists before releasing it. The way people interact through social media has allowed celebrities to engage their fans, enhance their career, and ultimately increase their stardom. This study investigates how social media impacts a celebrity’s career and what the best practices are for receiving positive benefits.
Social Media Marketing For The Medical Industry: Best Practices To Avoid Legal And Ethical Issues, Jessica Padilla
Social Media Marketing For The Medical Industry: Best Practices To Avoid Legal And Ethical Issues, Jessica Padilla
Journalism
This study analyzes the best social media practices for medical industry professionals and the proper and ideal uses for social media. It analyzes the public relations functions of social media—relationship building, reputation management, and crisis communication. With the constant rise of social media as a widely-used medium for marketing comes increased potential for damage to a medical business’ reputation, loss of medical licensing, or lawsuits if practitioners do not act within the lines of legal and ethical standards. Medical offices must have an online presence to remain relevant and build and keep relationships with new and current patients. This study …
Social Media Marketing: A Best Practices Analysis Of Selected Destination Magazines, Claire Hird
Social Media Marketing: A Best Practices Analysis Of Selected Destination Magazines, Claire Hird
Recreation, Parks, and Tourism Administration
Social media is rapidly becoming one of the most efficient, wide-reaching and successful forms of marketing used by organizations all over the world. Destination magazines, for example, offer a wide variety of services and products, and one of the most effective ways to reach loyal customers as well as potential customers is through social media outlets. The purpose of this study was to determine the best practices of social media marketing techniques amongst Sunset Magazine, Travel + Leisure Magazine, and Coastal Living Magazine. The instrument used was a checklist and matrix that were developed to analyze the most effective use …