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Full-Text Articles in Social Media

Themes, Communities And Influencers Of Online Probiotics Chatter: A Retrospective Analysis From 2009-2017, Santosh Vijaykumar, Aravind Sesagiri Raamkumar, Kristofor Mccarty, Cuthbert Mutumbwa, Jawwad Mustafa, Cyndy Au Oct 2021

Themes, Communities And Influencers Of Online Probiotics Chatter: A Retrospective Analysis From 2009-2017, Santosh Vijaykumar, Aravind Sesagiri Raamkumar, Kristofor Mccarty, Cuthbert Mutumbwa, Jawwad Mustafa, Cyndy Au

Research Collection Lee Kong Chian School Of Business

We build on recent examinations questioning the quality of online information about probiotic products by studying the themes of content, detecting virtual communities and identifying key influencers in social media using data science techniques. We conducted topic modelling (n = 36,715 tweets) and longitudinal social network analysis (n = 17,834 tweets) of probiotic chatter on Twitter from 2009–17. We used Latent Dirichlet Allocation (LDA) to build the topic models and network analysis tool Gephi for building yearly graphs. We identified the top 10 topics of probiotics-related communication on Twitter and a constant rise in communication activity. However the number of …


Analyzing Tweets On New Norm: Work From Home During Covid-19 Outbreak, Swapna Gottipati, Kyong Jin Shim, Hui Hian Teo, Karthik Nityanand, Shreyansh Shivam Jan 2021

Analyzing Tweets On New Norm: Work From Home During Covid-19 Outbreak, Swapna Gottipati, Kyong Jin Shim, Hui Hian Teo, Karthik Nityanand, Shreyansh Shivam

Research Collection School Of Computing and Information Systems

The COVID-19 pandemic triggered a large-scale work-from-home trend globally in recent months. In this paper, we study the phenomenon of “work-from-home” (WFH) by performing social listening. We propose an analytics pipeline designed to crawl social media data and perform text mining analyzes on textual data from tweets scrapped based on hashtags related to WFH in COVID-19 situation. We apply text mining and NLP techniques to analyze the tweets for extracting the WFH themes and sentiments (positive and negative). Our Twitter theme analysis adds further value by summarizing the common key topics, allowing employers to gain more insights on areas of …


Social Media Analytics: A Case Study Of Singapore General Election 2020, Sebastian Zhi Tao Khoo, Leong Hock Ho, Ee Hong Lee, Danston Kheng Boon Goh, Zehao Zhang, Swee Hong Ng, Haodi Qi, Kyong Jin Shim Dec 2020

Social Media Analytics: A Case Study Of Singapore General Election 2020, Sebastian Zhi Tao Khoo, Leong Hock Ho, Ee Hong Lee, Danston Kheng Boon Goh, Zehao Zhang, Swee Hong Ng, Haodi Qi, Kyong Jin Shim

Research Collection School Of Computing and Information Systems

The 2020 Singaporean General Election (GE2020) was a general election held in Singapore on July 10, 2020. In this study, we present an analysis on social conversations about GE2020 during the election period. We analyzed social conversations from popular platforms such as Twitter, HardwareZone, and TR Emeritus.


Happy Toilet: A Social Analytics Approach To The Study Of Public Toilet Cleanliness, Eugene W. J. Choy, Winston M. K. Ho, Xiaohang Li, Ragini Verma, Li Jin Sim, Kyong Jin Shim Dec 2019

Happy Toilet: A Social Analytics Approach To The Study Of Public Toilet Cleanliness, Eugene W. J. Choy, Winston M. K. Ho, Xiaohang Li, Ragini Verma, Li Jin Sim, Kyong Jin Shim

Research Collection School Of Computing and Information Systems

This study presents a social analytics approach to the study of public toilet cleanliness in Singapore. From popular social media platforms, our system automatically gathers and analyzes relevant public posts that mention about toilet cleanliness in highly frequented locations across the Singapore island - from busy shopping malls to food 'hawker' centers.


Predicting Audience Engagement Across Social Media Platforms In The News Domain, Kholoud Khalil Aldous, Jisun An, Bernard J. Jansen Nov 2019

Predicting Audience Engagement Across Social Media Platforms In The News Domain, Kholoud Khalil Aldous, Jisun An, Bernard J. Jansen

Research Collection School Of Computing and Information Systems

We analyze cross-platform factors for posts on both single and multiple social media platforms for numerous news outlets to better predict audience engagement, precisely the number of likes and comments. We collect 676,779 social media posts from 53 news outlets during eight months on four social media platforms (Facebook, Instagram, Twitter, and YouTube), along with the associated comments (more than 31 million) and the number of likes (more than 840 million). We develop a framework for predicting the audience engagement based on both linguistic features of the post and social media platform factors. Among other findings, results show that content …


View, Like, Comment, Post: Analyzing User Engagement By Topic At 4 Levels Across 5 Social Media Platforms For 53 News Organizations, Kholoud K. Aldous, Jisun An, Bernard J. Jansen Jun 2019

View, Like, Comment, Post: Analyzing User Engagement By Topic At 4 Levels Across 5 Social Media Platforms For 53 News Organizations, Kholoud K. Aldous, Jisun An, Bernard J. Jansen

Research Collection School Of Computing and Information Systems

We evaluate the effects of the topics of social media posts on audiences across five social media platforms (i.e., Facebook, Instagram, Twitter, YouTube, and Reddit) at four levels of user engagement. We collected 3,163,373 social posts from 53 news organizations across five platforms during an 8month period. We analyzed the differences in news organization platform strategies by focusing on topic variations by organization and the corresponding effect on user engagement at four levels. Findings show that topic distribution varies by platform, although there are some topics that are popular across most platforms. User engagement levels vary both by topics and …


Data Mining Approach To The Detection Of Suicide In Social Media: A Case Study Of Singapore, Jane H. K. Seah, Kyong Jin Shim Dec 2018

Data Mining Approach To The Detection Of Suicide In Social Media: A Case Study Of Singapore, Jane H. K. Seah, Kyong Jin Shim

Research Collection School Of Computing and Information Systems

In this research, we focus on the social phenomenon of suicide. Specifically, we perform social sensing on digital traces obtained from Reddit. We analyze the posts and comments in that are related to depression and suicide. We perform natural language processing to better understand different aspects of human life that relate to suicide.


Inferring Social Media Users’ Demographics From Profile Pictures: A Face++ Analysis On Twitter Users, Soon-Gyo Jung, Jisun An, Haewoon Kwak, Joni Salminen, Bernard J. Jansen Dec 2017

Inferring Social Media Users’ Demographics From Profile Pictures: A Face++ Analysis On Twitter Users, Soon-Gyo Jung, Jisun An, Haewoon Kwak, Joni Salminen, Bernard J. Jansen

Research Collection School Of Computing and Information Systems

In this research, we evaluate the applicability of using facial recognition of social media account profile pictures to infer the demographic attributes of gender, race, and age of the account owners leveraging a commercial and well-known image service, specifically Face++. Our goal is to determine the feasibility of this approach for actual system implementation. Using a dataset of approximately 10,000 Twitter profile pictures, we use Face++ to classify this set of images for gender, race, and age. We determine that about 30% of these profile pictures contain identifiable images of people using the current state-of-the-art automated means. We then employ …


Multilingual Sentiment Analysis : From Formal To Informal And Scarce Resource Languages, Siaw Ling Lo, Erik Cambria, Raymond Chiong, David Cornforth Dec 2017

Multilingual Sentiment Analysis : From Formal To Informal And Scarce Resource Languages, Siaw Ling Lo, Erik Cambria, Raymond Chiong, David Cornforth

Research Collection School Of Computing and Information Systems

The ability to analyse online user-generated content related to sentiments (e.g., thoughts and opinions) on products or policies has become a de-facto skillset for many companies and organisations. Besides the challenge of understanding formal textual content, it is also necessary to take into consideration the informal and mixed linguistic nature of online social media languages, which are often coupled with localised slang as a way to express ‘true’ feelings. Due to the multilingual nature of social media data, analysis based on a single official language may carry the risk of not capturing the overall sentiment of online content. While efforts …


A Domain Based Approach To Social Relation Recognition, Qianru Sun, Bernt Schiele, Mario Fritz Jul 2017

A Domain Based Approach To Social Relation Recognition, Qianru Sun, Bernt Schiele, Mario Fritz

Research Collection School Of Computing and Information Systems

Social relations are the foundation of human daily life. Developing techniques to analyze such relations from visual data bears great potential to build machines that better understand us and are capable of interacting with us at a social level. Previous investigations have remained partial due to the overwhelming diversity and complexity of the topic and consequently have only focused on a handful of social relations. In this paper, we argue that the domain-based theory from social psychology is a great starting point to systematically approach this problem. The theory provides coverage of all aspects of social relations and equally is …


Demographics Of News Sharing In The U.S. Twittersphere, Julio C.S. Reis, Haewoon Kwak, Jisun An, Johnnatan Messias, Benevenuto Fabrıcio. Jul 2017

Demographics Of News Sharing In The U.S. Twittersphere, Julio C.S. Reis, Haewoon Kwak, Jisun An, Johnnatan Messias, Benevenuto Fabrıcio.

Research Collection School Of Computing and Information Systems

The widespread adoption and dissemination of online news through social media systems have been revolutionizing many segments of our society and ultimately our daily lives. In these systems, users can play a central role as they share content to their friends. Despite that, little is known about news spreaders in social media. In this paper, we provide the first of its kind in-depth characterization of news spreaders in social media. In particular, we investigate their demographics, what kind of content they share, and the audience they reach. Among our main findings, we show that males and white users tend to …


Modeling Topics And Behavior Of Microbloggers: An Integrated Approach, Tuan Anh Hoang, Ee-Peng Lim Apr 2017

Modeling Topics And Behavior Of Microbloggers: An Integrated Approach, Tuan Anh Hoang, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

Microblogging encompasses both user-generated content and behavior. When modeling microblogging data, one has to consider personal and background topics, as well as how these topics generate the observed content and behavior. In this article, we propose the Generalized Behavior-Topic (GBT) model for simultaneously modeling background topics and users' topical interest in microblogging data. GBT considers multiple topical communities (or realms) with different background topical interests while learning the personal topics of each user and the user's dependence on realms to generate both content and behavior. This differentiates GBT from other previous works that consider either one realm only or content …


Inferring User Consumption Preferences From Social Media, Yang Li, Jing Jiang, Ting Liu Mar 2017

Inferring User Consumption Preferences From Social Media, Yang Li, Jing Jiang, Ting Liu

Research Collection School Of Computing and Information Systems

Social Media has already become a new arena of our lives and involved different aspects of our social presence. Users' personal information and activities on social media presumably reveal their personal interests, which offer great opportunities for many e-commerce applications. In this paper, we propose a principled latent variable model to infer user consumption preferences at the category level (e.g. inferring what categories of products a user would like to buy). Our model naturally links users' published content and following relations on microblogs with their consumption behaviors on e-commerce websites. Experimental results show our model outperforms the state-of-the-art methods significantly …


Fine-Grained Sentiment Analysis Of Social Media With Emotion Sensing, Zhaoxia Wang, Chee Seng Chong, Landy Lan, Yinping Yang, Beng-Seng Ho, Joo Chuan Tong Jan 2017

Fine-Grained Sentiment Analysis Of Social Media With Emotion Sensing, Zhaoxia Wang, Chee Seng Chong, Landy Lan, Yinping Yang, Beng-Seng Ho, Joo Chuan Tong

Research Collection School Of Computing and Information Systems

Social media is arguably the richest source of human generated text input. Opinions, feedbacks and critiques provided by internet users reflect attitudes and sentiments towards certain topics, products, or services. The sheer volume of such information makes it effectively impossible for any group of persons to read through. Thus, social media sentiment analysis has become an important area of work to make sense of the social media talk. However, most existing sentiment analysis techniques focus only on the aggregate level, classifying sentiments broadly into positive, neutral or negative, and lack the capabilities to perform fine-grained sentiment analysis. This paper describes …


On Profiling Bots In Social Media, Richard J. Oentaryo, Arinto Murdopo, Philips K. Prasetyo, Ee Peng Lim Nov 2016

On Profiling Bots In Social Media, Richard J. Oentaryo, Arinto Murdopo, Philips K. Prasetyo, Ee Peng Lim

Research Collection School Of Computing and Information Systems

The popularity of social media platforms such as Twitter has led to the proliferation of automated bots, creating both opportunities and challenges in information dissemination, user engagements, and quality of services. Past works on profiling bots had been focused largely on malicious bots, with the assumption that these bots should be removed. In this work, however, we find many bots that are benign, and propose a new, broader categorization of bots based on their behaviors. This includes broadcast, consumption, and spam bots. To facilitate comprehensive analyses of bots and how they compare to human accounts, we develop a systematic profiling …


#Greysanatomy Vs. #Yankees: Demographics And Hashtag Use On Twitter, Jisun An, Ingmar Weber May 2016

#Greysanatomy Vs. #Yankees: Demographics And Hashtag Use On Twitter, Jisun An, Ingmar Weber

Research Collection School Of Computing and Information Systems

Demographics, in particular, gender, age, and race, are a key predictor of human behavior. Despite the significant effect that demographics plays, most scientific studies using online social media do not consider this factor, mainly due to the lack of such information. In this work, we use state-of-the-art face analysis software to infer gender, age, and race from profile images of 350K Twitter users from New York. For the period from November 1, 2014 to October 31, 2015, we study which hashtags are used by different demographic groups. Though we find considerable overlap for the most popular hashtags, there are also …


Whom Should We Sense In 'Social Sensing' - Analyzing Which Users Work Best For Social Media Now-Casting, Jisun An, Ingmar Weber Nov 2015

Whom Should We Sense In 'Social Sensing' - Analyzing Which Users Work Best For Social Media Now-Casting, Jisun An, Ingmar Weber

Research Collection School Of Computing and Information Systems

Given the ever increasing amount of publicly available social media data, there is growing interest in using online data to study and quantify phenomena in the offline 'real' world. As social media data can be obtained in near real-time and at low cost, it is often used for 'now-casting' indices such as levels of flu activity or unemployment. The term 'social sensing' is often used in this context to describe the idea that users act as 'sensors', publicly reporting their health status or job losses. Sensor activity during a time period is then typically aggregated in a 'one tweet, one …


Review Selection Using Micro-Reviews, Thanh-Son Nguyen, Hady W. Lauw, Panayiotis Tsaparas Apr 2015

Review Selection Using Micro-Reviews, Thanh-Son Nguyen, Hady W. Lauw, Panayiotis Tsaparas

Research Collection School Of Computing and Information Systems

Given the proliferation of review content, and the fact that reviews are highly diverse and often unnecessarily verbose, users frequently face the problem of selecting the appropriate reviews to consume. Micro-reviews are emerging as a new type of online review content in the social media. Micro-reviews are posted by users of check-in services such as Foursquare. They are concise (up to 200 characters long) and highly focused, in contrast to the comprehensive and verbose reviews. In this paper, we propose a novel mining problem, which brings together these two disparate sources of review content. Specifically, we use coverage of micro-reviews …


Anomaly Detection Through Enhanced Sentiment Analysis On Social Media Data, Zhaoxia Wang, Victor Joo, Chuan Tong, Xin Xin, Hoong Chor Chin Dec 2014

Anomaly Detection Through Enhanced Sentiment Analysis On Social Media Data, Zhaoxia Wang, Victor Joo, Chuan Tong, Xin Xin, Hoong Chor Chin

Research Collection School Of Computing and Information Systems

Anomaly detection in sentiment analysis refers to detecting abnormal opinions, sentiment patterns or special temporal aspects of such patterns in a collection of data. The anomalies detected may be due to sudden sentiment changes hidden in large amounts of text. If these anomalies are undetected or poorly managed, the consequences may be severe, e.g. A business whose customers reveal negative sentiments and will no longer support the establishment. Social media platforms, such as Twitter, provide a vast source of information, which includes user feedback, opinion and information on most issues. Many organizations also leverage social media platforms to publish information …


Issues Of Social Data Analytics With A New Method For Sentiment Analysis Of Social Media Data, Zhaoxia Wang, Victor J. C. Tong, David Chan Dec 2014

Issues Of Social Data Analytics With A New Method For Sentiment Analysis Of Social Media Data, Zhaoxia Wang, Victor J. C. Tong, David Chan

Research Collection School of Social Sciences

Social media data consists of feedback, critiques and other comments that are posted online by internet users. Collectively, these comments may reflect sentiments that are sometimes not captured in traditional data collection methods such as administering a survey questionnaire. Thus, social media data offers a rich source of information, which can be adequately analyzed and understood. In this paper, we survey the extant research literature on sentiment analysis and discuss various limitations of the existing analytical methods. A major limitation in the large majority of existing research is the exclusive focus on social media data in the English language. There …


Sharing Political News: The Balancing Act Of Intimacy And Socialization In Selective Exposure, Jisun An, Daniele Quercia, Meeyoung Cha, Krishna Gummadi, Jon Crowcroft Sep 2014

Sharing Political News: The Balancing Act Of Intimacy And Socialization In Selective Exposure, Jisun An, Daniele Quercia, Meeyoung Cha, Krishna Gummadi, Jon Crowcroft

Research Collection School Of Computing and Information Systems

One might think that, compared to traditional media, social media sites allow people to choose more freely what to read and what to share, especially for politically oriented news. However, reading and sharing habits originate from deeply ingrained behaviors that might be hard to change. To test the extent to which this is true, we propose a Political News Sharing (PoNS) model that holistically captures four key aspects of social psychology: gratification, selective exposure, socialization, and trust & intimacy. Using real instances of political news sharing in Twitter, we study the predictive power of these features. As one might expect, …


Opinion Mining Of Sociopolitical Comments From Social Media, Swapna Gottipati Aug 2014

Opinion Mining Of Sociopolitical Comments From Social Media, Swapna Gottipati

Dissertations and Theses Collection (Open Access)

Opinions are central to almost all human activities by influencing greatly the decision making process. In this thesis, we present the problems of mining issues, extracting entities and suggestive opinions towards the entities, detecting thoughtful comments, and extracting stances and ideological expressions from online comments in the sociopolitical domain. This study is essential for opinion mining applications that are beneficial for policy makers, government sectors and social organizations. Much work has been done to try to uncover consumer sentiments from online comments to help businesses improve their products and services. However, sociopolitical opinion mining poses new challenges due to complex …


A Unified Model For Topics, Events And Users On Twitter, Qiming Diao, Jing Jiang Oct 2013

A Unified Model For Topics, Events And Users On Twitter, Qiming Diao, Jing Jiang

Research Collection School Of Computing and Information Systems

With the rapid growth of social media, Twitter has become one of the most widely adopted platforms for people to post short and instant message. On the one hand, people tweets about their daily lives, and on the other hand, when major events happen, people also follow and tweet about them. Moreover, people’s posting behaviors on events are often closely tied to their personal interests. In this paper, we try to model topics, events and users on Twitter in a unified way. We propose a model which combines an LDA-like topic model and the Recurrent Chinese Restaurant Process to capture …


Your Love Is Public Now: Questioning The Use Of Personal Information In Authentication, Payas Gupta, Swapna Gottipati, Jing Jiang, Debin Gao May 2013

Your Love Is Public Now: Questioning The Use Of Personal Information In Authentication, Payas Gupta, Swapna Gottipati, Jing Jiang, Debin Gao

Research Collection School Of Computing and Information Systems

Most social networking platforms protect user's private information by limiting access to it to a small group of members, typically friends of the user, while allowing (virtually) everyone's access to the user's public data. In this paper, we exploit public data available on Facebook to infer users' undisclosed interests on their profile pages. In particular, we infer their undisclosed interests from the public data fetched using Graph APIs provided by Facebook. We demonstrate that simply liking a Facebook page does not corroborate that the user is interested in the page. Instead, we perform sentiment-oriented mining on various attributes of a …


Visualizing Media Bias Through Twitter, Jisun An, Meeyoung Cha, Gummadi, Krishna, Jon Crowcroft, Daniele Queria Jun 2012

Visualizing Media Bias Through Twitter, Jisun An, Meeyoung Cha, Gummadi, Krishna, Jon Crowcroft, Daniele Queria

Research Collection School Of Computing and Information Systems

Traditional media outlets are known to report political news in a biased way, potentially affecting the political beliefs of the audience and even altering their voting behaviors. Therefore, tracking bias in everyday news and building a platform where people can receive balanced news information is important. We propose a model that maps the news media sources along a dimensional dichotomous political spectrum using the co-subscriptions relationships inferred by Twitter links. By analyzing 7 million follow links, we show that the political dichotomy naturally arises on Twitter when we only consider direct media subscription. Furthermore, we demonstrate a real-time Twitter-based application …