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Fake News And Editing: Marketing Techniques Used To Spin Controversies In Video Mediums, Alexandra Brand
Fake News And Editing: Marketing Techniques Used To Spin Controversies In Video Mediums, Alexandra Brand
Honors College Theses
This thesis explores the topic of fake news in today's digital landscape by analyzing how young adults (18-2) form and change prior opinions based on the media they consume. I measured this by showing respondents one of two bias montages in response to Google's Project Owl initiative. Project Owl is Google's controversial attempt to regulate false or abusive news by launching new feedback forms in addition to altering their algorithm in a way the company has not yet disclosed to the public (Sullivan). Each self-edited montage is two minutes in length and together they cover two radically different responses to …